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Samira Mouhayar WIDE Samira Mouhayar WIDE

Safer Gambling

At Entain, safer gambling is 24/7/365. We're Changing for the Bettor every day.

Which is why we're opening up about how everyone at Entain plays their part to prevent problem gambling.

We’re working to make sure all gambling is responsible gambling. In our industry we’re at the top of the pack, achieving industry firsts in keeping gambling fun for everyone who wants a flutter. We know that safer gambling is everyone’s responsibility. Not just the customer’s.

In 2020 we were recognised as the Safer Gambling Operator of the Year at the industry’s premier awards event, the EGR Operator Awards, with the independent judging panel recognising Entain’s leadership on the issue. We also picked up the title of Socially Responsible Sportsbook of the Year from leading industry publication, SBC.

Changing for the Bettor

Our award-winning global safer gambling strategy - ‘Changing for the Bettor’ - is designed to establish Entain as the safest, most trusted and enjoyable betting operator in the industry, and is built on seven key principles:

We're taking steps to ensure that our customers can rely on us to support them, starting with our research project to help the industry understand and spot problem gambling behaviours. Check it out here.

Keep an eye on our Life @ Entain blog to see regular news on how we're working to learn, educate and promote change in our business, and industry.

Our Changing for the Bettor strategy is all about constantly learning and seeing where we can do things better, so we’re pleased to be able to use our expertise in this area to make gambling safer.

Rob Hoskin Group Director of Legal, Regulatory & Secretariat

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.