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Our Story

Entain: A new brand, a historic journey.

The Entain journey began in 2020, but our brands have been making history since the 1880s.

Today we’re well on track to becoming the world leader in sports betting, gaming and interactive entertainment, and this is just the beginning of our story.

We operate 27 brands in over 30 different markets across the World.  Our BetMGM brand in the US (a joint venture with MGM Resorts International) is powered by our top-class tech is making huge waves in the US. And we’re still growing around the World.  It’s a safe bet that the next chapter of the Entain story is going to be epic on a truly global scale.

A growing stable of brands

As home to gaming and sports betting’s biggest brands, millions of people enjoy our products at their fingertips every day. This massive reach is made possible by cutting-edge technology. But it’s the people behind the tech, the talent within our teams, who enable us to lead digital entertainment in these bold new directions. Here are just a few of the names that make up the Entain family.

Brand Ladbrokes
Brand Ladbrokes

As the UK’s best known sports betting brand, Ladbrokes is both a part of the local high street, and a big part of online sports betting. It’s the place customers trust to provide odds on all sporting events, and a gateway to a world of safe, secure and exciting online casino gaming. A household name everywhere from Ireland to Spain and beyond, with a reputation for always elevating the thrill of the action, Ladbrokes is a legendary brand with a bright future.

Brand Coral
Brand Coral

Coral may have started trackside at the greyhound racing back in 1926, but it’s racing ahead of the pack now with shops on every high street, and a huge and growing online presence. With a website that covers sports news, blogs, odds, and opinions from sports personalities, the most trusted brand in sports gaming has become the one stop betting shop that millions of customers love to have in their pocket.

Brand Bwin
Brand Bwin

As one of entertainment gaming’s biggest and most iconic brands, this truly global sports betting provider is famed for partnerships with UEFA, DFB and Jupiler Pro League, to name a few. bwin may be held in high regard by football fans, but with a huge portfolio of sports, casino and poker options, there’s always something exciting on offer for everyone. This brand combines worldwide reach with a passion for local events – bringing fans even closer to the games they love most.

Brand Foxybingo
Brand Foxybingo

Foxy Bingo, home of top bingo banter since 2005, is one of the UK’s most recognisable and beloved online bingo and gaming sites. Fronted by the iconic Foxy, and adored by a huge following, this is the place of choice for lovers of bingo, slingo, slots, scratch and table games. As a brand, it’s all about fun marketing, and giving players easy access to safe entertainment at their pawtips, 24/7.

Brand Partycasino
Brand Partycasino

At Party Casino, you’ll find one of the world’s largest online casinos, featuring over 180 games. Customers are drawn here by a reputation for awesome customer care services, and a promise that they can enjoy safe, secure and thrilling entertainment gaming. This is a huge brand, with huge ambition to increase its market dominance further. And with ever more thrilling products, and a laser focus on heightening customer experience, it’s good odds Part Casino will achieve that goal.

Brand Crystalbet
Brand Crystalbet

Since launching in 2011, Crystalbet has brought some of our most popular sports betting, poker and casino games to the Republic of Georgia. Thanks to an in-house development team who regularly adds new games into the mix, customers are always coming back for more. And they love trying for a chance to scoop the multi-million Euro prizes on offer.

Brand Betboo
Brand Betboo

Betboo offers our South American customers online bingo, sports betting, poker and various casino games. Deeply committed to responsible gambling, Betboo is leading the way with advanced data protection tech to ensure customers always enjoy fast, easy, and of course safe, gaming.

Brand Cheekybingo
Brand Cheekybingo

With a range of fun bingo games, alongside a lobby packed to the rafters with exciting casino games, video slots, instant wins and scratch cards, Cheeky Bingo provides their huge following with brilliant online experiences. Behind the scenes, you’ll find a team that works tirelessly to bring the latest, greatest, and safest online experiences to their loyal customers.

Brand Eurobet
Brand Eurobet

Since launching in 1995, Eurobet has become the over-the-counter betting and entertainment provider of choice for Italian sports and gaming fans. With a huge digital presence that offers the likes of sports betting, casino and gaming products like virtual racing, Eurobet continues to go from strength to strength. This is a brand that’s creative, innovative, and offers a sense of panache that customers throughout the country love.

Brand Foxygames
Brand Foxygames

Foxy Games focuses on welcoming guests into a colourful world full of unrivalled gaming experiences. Customers who can’t get enough of Foxy come here to find the best games, daily deals, mystery prizes, and a responsive team on hand to support their fun. It’s all about choice and variety, mixing the classics like roulette and blackjack with new and special games, to keep excitement levels high.

Brand Galabingo
Brand Galabingo

As the UK’s number one online bingo site, Gala Bingo have been bossing the industry since 1991, and now boast the country’s largest selection of online bingo games. With a fierce new look and attitude launched in 2020, this brand is blasting the bingo scene with a gust of fresh fun. With innovative games, shiny new rooms, and incredible promotions and prizes, it’s all about turning the fun up to 11 at Gala Bingo.

Brand Galacasino
Brand Galacasino

Home to a huge selection of online slots, tables, card games and much more, Gala Casino is the place customers come to experience immersive, real-life casino experiences at their fingertips. This is a brand that raises the stakes for what digital casinos can be, with real dealers, live streamed blackjack, poker schools, and luxurious lounges. With Gala Casino, the casino atmosphere has never been so palpable yet close to hand.

Brand Galaspins
Brand Galaspins

Gala Spins provides exclusive and original online casino games for UK customers. The team are always hot on the heels of the latest and greatest games emerging from the online casino world, so they can provide thrills, spills, spins and wins for everyone. It’s all about bringing customers the most engaging and vivid experiences, whether that’s through multi-million jackpots, innovative game shows, or casino gaming tables.

Brand Gamebookers
Brand Gamebookers

This full-service sportsbook is hugely popular in Eastern and Central Europe, taking around 30,000 daily bets across more than 90 sports. With a multi-lingual customer service team that operates 24/7, and a dedication to delivering fast-paced action across the world’s live sporting events, this is a brand that provides true around the clock entertainment experiences.

Brand Giocodigitale
Brand Giocodigitale

Gioco Digitale became the first fully regulated gaming site on the Italian market when it launched in 2009. Since then, this hugely popular brand has become the place to go for casual gaming fans throughout the country. With the likes of poker, skill games, lotteries, betting and bingo all on offer, there’s always something exciting to experience at Gioco Digitale.

Brand Ladbrokesbe
Brand Ladbrokesbe

Since landing in Belgium in 1969, Ladbrokes has become the undisputed leader of the retail sector, with more than 300 betting agencies all over the country. And that reputation continues to grow, via a huge digital footprint that offers customers betting across a huge range of sports, alongside casino, dice and poker gaming.

Brand Ladbrokescomau
Brand Ladbrokescomau

Operating online under the Ladbrokes, Bookmaker and Betstar names, this brand continues to rise up down under. Using in-house tech, state-of-the-art software and an agile business environment that empowers team members to follow their own ideas, the goal is to bring ever superior gaming experiences to customers. They must be onto something, because Ladbrokes.com.au is the fastest growing company in the Australian sports betting landscape, and it looks like this won’t slow down anytime soon.

Brand Neds
Brand Neds

Servicing the Australian sports betting marketing since its launch in 2017, Neds provides exciting sports action, horse racing from around the globe, and thrilling promotions to a large and loyal customer base.

Brand Partypoker
Brand Partypoker

One of the pioneers of online poker, Partypoker has maintained an epic winning streak over the decades, and now stands as one of the most recognised and respected brands in the industry. With the largest online poker room in the world, Partypoker welcomes players of all skill levels, and regularly shares tips, lessons and promotions to help players up their games.

After all, as a brand, Partypoker is here for the players. The team listens to feedback, and refines their software. Because when the chips are down, it’s all about putting the cards firmly in the hands of players, and minimising anything that gets in the way.

Brand Sportingbet
Brand Sportingbet

Having started in 1998, Sportingbet deserves its place in the online sports betting hall of fame. This brand’s continued success rests on a solid reputation for trustworthiness, and a warm and welcoming atmosphere across its sports, casino and poker platforms. With a wide international reach, particularly in Brazil, this is a brand that continues to go from strength to strength.

Stadiumtechnologygroup Logo
Stadiumtechnologygroup Logo

Based in Nevada, Stadium Technology Group is the leading software and technology provider for race and retail sportsbooks in the USA. It is right at the heart of the hottest action in the industry. It’s where innovation meets an ambitious vision for shaping the future of entertainment gaming.

 

Brand Unikrn
Brand Unikrn

Unikrn is the award winning premier esports-betting platform. It’s where customers will find odds on over 35 pro video game titles, 24/7 markets on virtual esports, and streamer betting. However, this brand is leading the field with innovation that takes things far beyond traditional sportsbook offerings, such as a skill based wagering platform that enables players to wager on themselves, each other and other players in ranked matches on the likes of Fortnight and CS:GO. This is a brand that is embracing a brave new world of entertainment gaming opportunities.

We've got history

Today, we're one of the largest sports betting and gaming groups in the world. And we're still growing...

2022

Entain acquires betting and gaming provider Avid Gaming, operating as Sports Interaction, enhancing our position in the high-growth Canadian market.

2021

Entain acquires Enlabs, one of the market leaders in sports betting and gaming in the Baltics.

We complete our acquisition of Portuguese operator Bet.pt strengthening our presence in the fast-growing Iberian Peninsula.

We acquire Unikrn, launching Entain into the world of esports and extending our growth into new interactive entertainment experiences.

2020

We rebrand and reposition the company from GVC to Entain.

Logo For Timeline

2019

GVC agrees joint venture with MGM and launches BetMGM, the start of our plans to conquer the US market.

2018

GVC acquires Ladbrokes Coral Group.

2016

GVC acquired bwin.party digital entertainment plc, one of the world's largest betting and gaming companies.

Ladbrokes and Gala Coral merge to create the Ladbrokes Coral Group.

2013

GVC acquires Sportingbet to strengthen its global portfolio.

2011

bwin and PartyGaming merge to become bwin party digital entertainment plc.

2006

betandwin.com rebrands as bwin.

2005

Gala Coral acquires Eurobet. We now have over 1,000 shops in Italy.