St Pauls
Vacancy Type:
Permanent
Brand:
20 (partypoker)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

 

Reporting to the Director of BI & Analytics we are looking for a hands-on analytics manager who will be responsible for the assessment of the value returned by CRM marketing spend. The ideal candidate will have a wealth of experience in both above the line and below the line CRM analysis including A/B testing. The successful candidate will be providing valuable insight into customers’ behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty. A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.

 

With the scope to develop and grow the current team of analysts specialized in CRM analytics this role will also from part of the wider analytics lead team and helping drive the business forward with critical data driven decision making. 


What will be get involved in within the role as our CRM Analytics Manager:

  • Lead a team of analysts
  • Collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis.
  • Deliver customer insights and make recommendations by performing post campaign analysis
  • Provide timely and accurate monthly reporting of KPIs
  • Responsible for hands-on modeling and analysis of marketing campaigns
  • Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value
  • Provide support for the development of predictive models, customer segmentation studies, and reports
  • Identify, recommend, and implement quality and efficiency improvements to the CRM processes.
  • Understand performance and explain the story behind the numbers
  • Prepare data sets for the analysis by querying multiple data sources 
  • Drive continuous improvement in the tools and techniques used for analysis
  • Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions.
  • Identify opportunities to improve business/marketing performance
  • Manage Snr. Stakeholder Expectations
  • Use abstract thinking and problem-solving skills to identify business opportunities and pinpoint problems
  • Answer business questions using data and analytic techniques, providing fact-based responses
  • Data preparation: define, transform and structure data so that the data is ready for analysis
  • Create new measures and dimensions within the data as needed to solve the problem at hand.
  • Customer profiling
  • Find and implement analytical approaches to decision making optimisation
  • Demonstrate the value of your analytical outputs in terms of decision-making improvement.
  • Educate business users and leaders on how to measure performance. 
  • Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically 

What skills are we looking for in candidates for this role:

  • Extensive experience in a data analytics role, ideally in CRM analytics
  • Degree in science, economics, mathematics, computer science, or statistics
  • Expert in A/B testing
  • Ability to transform complex facts and figures into plain English that can be easily understood, coupled with exceptional presentation skills
  • Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow 
  • Strong Knowledge of SQL
  • Proficiency in Python, R or equivalent 
  • Experience in reporting tools Tableau / Microstrategy or similar
  • Demonstrate Analytical Leadership skills
  • Excellent understanding of KPIs, business processes and data context.
  • Capable of clarifying business hypothesis and apply analytical technique to test them
  • Capability to interpret data and drive business conclusions 

#LI-SR1

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.