United States
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

In 2021, Entain acquired Unikrn to launch the company’s esports practice. Unikrn is one of the world’s preeminent esports betting platform. Unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. Unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

About the Role

Entain is looking for a Manager of Social Media Strategy and Engagement to join the Unikrn team. They will  lead the day-to-day strategy development, creative approach, engagement and growth. The role is a key contact point for the global consumer marketing team, the regional marketing leads and the customer service team in the development and execution of the brand’s digital marketing and social media footprint.  The position requires effective stakeholder and agency management across the business at all levels.

Your Mission

  • Devise, communicate and lead implementation of the comprehensive social marketing strategy, including KPIs, budget and content calendar.

  • Innovate strategies that support brand initiatives with focus on brand-building, storytelling, consumer engagement and follower growth.

  • Partner closely with the creative team to function as chief brand stewards across all social platforms (to potentially include Discord, Instagram, TikTok, Facebook, YouTube, Twitter, Reddit, etc.).

  • Partner closely with other marketing functions to align priorities, ensuring consistent and effective digital-first activations.

  • Drive brand awareness and relevance in each active market, and to balance storytelling across product and brand content.

  • Lead the strategy for community management, growth and engagement, including creator programming.

  • Partnering with PR, Internal Comms and Global Marketing to ensure the brand responds effectively to customer service issues/questions, crisis and sensitive issues when relevant.

  • Oversee local implementation of cohesive channel admin, social listening, monitoring, measurement of ROI in line with brand goals.

  • Create playbooks and toolkits for the business to support all of the above initiatives.

  • Build and manage a team of social experts and the supporting agencies.

 

Your Profile

  • A passion for storytelling and excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations.

  • A balance of conviction to drive change with breakthrough collaboration.

  • Content obsessed, with a innate feel for creative that drives desired action.

  • Strong communication, problem solving, organizational and delegation skills.

  • Creative problem solver with openness to new approaches.

  • Strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all plans and activations.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit.

  • Travel when needed to support the business and local / regional activations.

  • International / global experience is a plus.

  • Experience and connections within the gaming / esports / youth culture spaces is a plus.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.