United States
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

About the Role

Entain is looking for a Partnership Marketing Manager to join the Unikrn team and define the brand’s position across sponsorships, game publisher / merchant partnerships, brand marketing and campaign management. The role is a key contact point for the global consumer marketing team across the organization. The position requires effective stakeholder and agency management across the business at all levels to pull through the brand’s marketing strategy across the sponsorship and product organizations. 

In 2021, Entain acquired unikrn to launch the company’s esports practice. unikrn is one of the world’s preeminent esports betting platform. unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

Your Mission

  • Sponsorship

    • This role will be responsible for driving unikrn’s strategic sponsorship vision.

    • Areas of oversight include managing sponsorship evaluations, deal negotiations and contract reviews for new partnerships and renewals.

    • Develop / lead all activation and experiential plans while delivering against business objectives.

    • Lead management, activation and briefing processes across multiple agency teams across all relevant agency disciplines.

    • Proficient in partnership measurement and asset valuation is required to determine success.

    • Strength in budget management and the necessary decisiveness to prioritize investments. 

  • Campaign Management / Brand Marketing

    • Lead cross-functional / platform marketing campaigns. 

    • Work closely with the creative team to ensure consistency across activations and messaging. 

    • Partner with marketing colleagues to drive timelines against key deliverables. 

  • Publisher / Merchant Partnerships

    • Work with the publisher team to support new business discussions from a sponsorship and/or business perspective. 

    • Partner with the CRM team to develop, manage and evolve the customer retention strategy as well as how the CMR team can leverage sponsorship and/or merchant partners assets.  

    • Build strategic partnerships with merchant partners to integrate into the customer retention strategy.  

Your Profile

  • We are looking for someone who has a passion for creating differentiated engagements and is excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Executive presence and experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations, and comfortable with press and industry communication.

  • Possesses a balance of conviction to drive change with breakthrough collaboration and influencer management capabilities

  • Significant experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Exceptional people leadership skills and experience, overseeing a cross-functional team, with a consistent history of cultivating and developing high performing teams.

  • Exceptional leadership skills - strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

  • Travel required (~20%) to execute onsite programs and nurture partnerships.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.