United Kingdom
Vacancy Type:
23 (Entain)
About The Role

We are Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We are home to a global family of more than 25 well-known brands (Ladbrokes, Coral, Gala, Foxy, bwin, Party Poker, Party Casino to name a few), and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We are looking for a passionate data scientist who will help us discover the information hidden in our vast amounts of data and help us make smarter decisions to manage our customers better and deliver even better products. We work on exciting machine learning problems with a modern technology stack.  

Reporting to the Attribution Manager, we are looking for a motivated and curious data scientist who will be responsible for the delivery of our Advanced Attribution model suite. Our Advanced Attribution model suite is used by brands across the business to help them optimise the millions they spend on marketing each month. We are looking for someone who can push the boundaries of what is possible and work in a fast-paced environment, applying innovative techniques to understand the causal effect of marketing initiatives.

In this role you will:

  • Be responsible for owning, enhancing, and expanding our Advanced Attribution model suite across the business.
  • Enhance our existing methodologies used to estimate causality and optimise marketing budgets by exploring and testing new methods
  • Expand the coverage of our model by rolling the model out to new brands across the business, adapting the codebase to any bespoke requirements and tuning models
  • Monitor and maintain the models currently live, ensuring models are tuned effectively and bugs are identified and fixed proactively
  • Collaborate with the Data Engineering team to get new models, enhancements and bug fixes into production.
Skills we are looking for candidates to have experience within are:
  • Proven experience in applying SQL and Python programming skills in a modern data science stack
  • Comfortable applying these programming skills to complex data wrangling tasks
  • Hands on experience delivering machine learning models to solve marketing focused problems into production


  • Understanding of (or interest in) causal inference techniques (e.g. Attribution, Econometrics, Uplift Modelling)
  • Experience applying non-linear constraint optimisation packages
  • Hands on experience using GA sessions
  • Experience developing dashboards to track model performance
  • ML Ops exposure (Agile, Git, Airflow)
  • Proven track record in translating business requirements into testable methods.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.