Vacancy Type:
23 (Entain)
About The Role

Purpose of role


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.


In the UK we run a collection of the most iconic consumer brands including Ladbrokes, Coral, Gala, Foxy and Cheeky Bingo. In this role you’ll be responsible for running the direct marketing activity for these brands – sending marketing communications to our customers. Our ambition is providing bespoke customer engagement plans for each customer, so that no two customers marketing experiences are the same.


To be successful in this role you’ll have to be analytical, technical, and creative. The ideal candidate is passionate about the digital advertising ecosystem and must have a self-starter, result-driven mindset. The candidate will be responsible for planning, executing, and reporting performance campaigns, as well as working alongside the marketing, conversion and creative team to ensure performance efficiency and growth against monthly targets.


Key responsibilities

Strategy and Planning

  • Responsible for planning, coordinating, analysing, and optimizing campaign performance, including impact on KPIs. E.g. FTDs, CPDs, pNGR, Conversions Rates etc. across Google Ads, Microsoft Ads & Apple Search Ads.
  • Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and interaction.
  • Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
  • Continues monitoring of channel performance/budgets. Where needed re-forecast to shift/request budget to maximize results

    Marketing Execution

  • Accountable for the day-to-day UA campaign management on SEM platforms, including Google Ad, Microsoft Ads & Apple Search Ads.
  • Contribute ideas & run A/B and multivariate tests across digital channels to analyse and improve performance against business KPIs.
  • Ensure SEM campaign tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget. Work alongside the conversion team to QA conversion journeys and ensure they’re fully optimised.
  • Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
  • Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team to keep improving creative efficiency.
  • Promptly flag performance drops, identify possible causes and execute correction.
  • Support the SEM team with regular competitor analysis and audience insights that which will provide benchmarks and ideas to innovate.
  • Attend all relevant stakeholder meetings. During these sessions share channel specific insights & share actions with Senior PPC Manager.
  • Work with Brand and (Real Time) CRM to ensure the full player marketing funnel is in harmony from a creative/message/proposition/audience point of view.
  • Keep up to date with Industry and SEM best practices and trends.
  • Work closely with other teams / groups from across the business to drive adoption of technical specialism.
  • Build & maintain 3rd party relationships with partners.
  • When required, provide specialist training to upskill the team.


  • Collaborate with Mar-Tech/BI teams for product innovations and or development (e.g. platform capability).
  • Own the “test & learn roadmap”, ensure a successful learning process and a reporting structure.

Specialist skills and experience


  • At least 3 years hands on experience managing SEM activity across Google Ads, Microsoft Ads and/or Apple Search Ads.
  • At least 1.5 years of experience in the Gambling Industry
  • Knowledge of sports is an advantage
  • Technical experience working in social media advertising tools and platforms is advantageous
  • Strong analytic and qualitative skills with the ability to analyse and use data efficiently.
  • Excellent interpersonal skills - ability to engage and collaborate within a large organisation.
  • Solution focused and able to thrive in a result-oriented, high paced environment.
  • Strategic thinker with the ability to present ideas.
  • Self-starter with proactive attitude to work.
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
  • High-level proficiency in MS Excel, PowerPoint, and Word.
  • Strong understanding of digital advertising legislation and codes of practice.

Competencies / behaviours

  • Organisational skills
  • Works well with others
  • Strong communicator

Diversity and equal opportunities:


As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.


We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.


Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.