Gibraltar, London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

You will be responsible for providing actionable analysis on CRM initiatives, including optimization insights, promoting greater efficiency, stronger KPIs, and overall customer experience improvements.

You will be making recommendations on CRM strategies for different customer segments, and helping to initiate, implement and optimize CRM initiatives.

A key aspect of the role will be collaboration with CRM teams in designing engaging campaigns that can be measured.

To do this you will use a wide range of customer data including communication, campaign, transactional, engagement and product data. 

What you will expect to be involved in within this role: 
  • Deliver customer insights and make recommendations by performing CRM and campaign analysis, proactively suggest improvements and changes that will increase campaign effectiveness across all marketing aspects, from target audience selected to complete user journey experience.
  • Conducting the pre and post campaign analysis, provide cost estimations and create measurement plans for A/B tests and marketing experiments.
  • Work closely with cross functional stakeholders and help them to develop and execute campaigns that optimize customer loyalty and lifetime value.
  • Deliver marketing analytics projects in areas such as segmentation, customer lifetime value, channel mix optimization, cross sell/up sell and personalization.
  • Perform various data analytics in SQL and MS Excel. Understand performance and explain the story behind the numbers.
  • Proactively suggest how to improve tools, techniques, metrics, and dashboards for insights and data visualization.
  • Proactively propose solutions and strategies to business challenges and opportunities.
  • Ability to think strategically; see the bigger picture, analyse complex problems and quickly evaluate options to meet business expectations.
Who are we looking for in terms of skills? 
  • Proven experience as Data Analyst/Marketing Analyst (minimum 5 years of related experience)
  • Ideally experience within a CRM Analyst previously before. 
  • Strong analytical skills in utilizing data in Excel and other tools e.g. Tableau, Business Objectives, QlikView, MicroStrategy, Power BI
  • Advanced SQL skills
  • Strong math skills (e.g. statistics, algebra)
What we are looking for within you as a person:
  • Achievement Drive
  • Works Well With others
  • Business Acumen
  • Strong organizational skills
  • Attention to detail
  • Multi-tasking skills
  • Problem-solving aptitude
  • Excellent communication and presentation skills

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.