Vacancy Type:
16 (Ladbrokes)
About The Role

We’re Entain! Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

In the UK we own a collection of the most iconic consumer brands including Ladbrokes, Coral, Gala, Foxy and Cheeky Bingo. We are looking for a Senior Paid Social Media Executive who will be responsible for running the direct marketing activity for these brands – sending marketing communications to our customers. Our ambition is providing tailored customer engagement plans for each customer, so that no two customers marketing experiences are the same!

So, what will the Senior Paid Social Media Executive be doing?
  • Planning, coordinating, analysing, and optimising campaign performance across Facebook, Snapchat and Twitter.
  • Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
  • Contribute ideas & run A/B and multivariate tests across digital channels.
  • Ensure campaign tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget.
  • Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
  • Promptly flag performance drops, identify possible causes.
  • Work with Brand and (Real Time) CRM to ensure the full player marketing funnel is in harmony from a creative/message/proposition/audience point of view.
  • Build & maintain 3rd party relationships with partners.
  • Owning the roll out and implementation of projects related to technical specialism e.g. data driven creatives, onboarding new tools, automation.

What are we looking for?

  • Strong understanding of digital advertising legislation and codes of practice.
  • At least 3 years hands on experience managing paid social activity.
  • Technical experience with social media advertising tools and platforms.
  • Strong analytic and qualitative skills.
  • Solution focused and able to thrive in fast paced environment.
  • Strategic thinker with the ability to present ideas.
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
  • High-level proficiency in MS Excel, PowerPoint, and Word.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.