London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector - and we are looking to hire additional marketing talent into our teams! With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

We invest considerably in digital advertising through a wide range of channels. We have a mature MarTech stack and ambitious plans to make it better. Therefore we are looking for a Paid Search Specialist to join our MarTech team. Being an expert in this area, you will work alongside our product managers and play a central role in helping brands reach their audiences effectively, while continuously improving spend efficiency.

We are looking for someone with a background in PPC/paid search who is looking to take the next step in their career. In this role, you will not be hands on running the campaigns, rather you will be involved in the strategy and use your knowledge of these channels to act as a product specialist.

So, what will this Paid Search Specialist be doing?

  • Help shape the AdTech tools and architecture to suit our global marketing requirements.
  • Nurture and grow strategic partnerships with major suppliers and digital marketing channels (e.g. Facebook, Snapchat) and maintain relationships with smaller suppliers.
  • Work closely with other areas of MarTech and product to ensure effective product and platform integrations are available and practical for optimising our marketing campaigns.
  • Understand the context of Marketing across different brands and regions within the group. Consult on suitable use cases and ensure suitability of Ad-Tech roadmap to fulfill.
  • Stay on top of Ad-Tech trends by engage with Industry events and forums and exploring new capabilities.
  • Working with Internal and external stakeholders, develop and document best practices and standards for each of our channels and marketing disciplines.
  • Work to commercial objectives around your Ad-Tech products, ensuring clear tracking of benefit realisation and ROI for capabilities delivered across brands. 

Who are we looking for?

  • A minimum of 2 years experience in Paid Search
  • Demonstrated experience leading paid search campaigns
  • Strong data analytics skills
  • Project management and marketing expertise including clinical demonstrations, teaching skills, market trends/analysis, product launches, project roadmap development
  • Excellent communication skills
  • Strategic influencing skills
  • SEO knowledge 

A massive selling point for this role is the additional training and support you will receive to really build on your current skillset. If you are looking for a career move where you can grow and develop, then this is it! Not only that but you’ll be joining a FTSE100, leading global entertainment business!

 

 

 

 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.