Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
We are looking or a CRM Executive to join the team and be responsible for the successful delivery of agreed quality campaigns/communication to our customers. You will also be responsible for the development, successful execution and on-going optimisation of the outputs from the team across automated journeys, campaign communications, newsletters and value statements.
What will this CRM Executive role involve?
- Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, telemarketing, live chat, loyalty programme(s) and other activity streams as required
- Work closely with the Brand and Promotional teams on the promotional calendar
- Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
- Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
- Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and ROI whilst reducing unsubscribe rates
- Map, create, test new customer journey for every stage of the customer lifecycle
- Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
- Monitor customer experience across all channels and make changes where required
What are we looking for in a CRM Executive?
- Previous experience within a marketing, VIP Management or CRM environment
- Must be fluent in both written and spoken English
- Good knowledge of Email marketing tools and overall campaign Best Practice
- Experience of working with Content and/or Campaign Management Systems
- Excellent attention to detail
- Good analytical skills and experience in segmenting data
- Pro-active and enthusiastic to learn
- Experience within the sports betting and gaming industry would be a huge advantage
What can we offer you here at Entain?
- Excellent salary plus generous bonus
- Culture – Our industry is renowned for the speed it operates at, and the incredible pace of innovation. Our values include winning together, being bold, exciting customers and driving innovation.
- Development – Both personal and professional development are important to us. Everyone gets 2 paid days to focus on development, along with subscriptions to learning resources like cross knowledge, LinkedIn learning and our own learning room. Monthly Empower talks from inspirational leaders from outside the industry.
- Wellbeing – Our employee assistance program offers free advice on everything from work advice, relationship advice, legal information, and financial advice. Everyone gets a free subscription to the unmind (mental wellbeing) app. Counselling session are available through EAP. We have a monthly schedule of wellbeing sessions and talks with each office having wellbeing champions and coordinators.
- Flexible benefits package - Annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership, discounted retail venues with the ability to flex your benefits package to suit your needs.
- Social - Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks, we've got you covered.
- Sports - We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.
- Hybrid Working – We offer 1 day a week working from home
