Vacancy Type:
11 (Gala Bingo)
About The Role
At Entain, the ambition, focus, energy and character of our digital marketing teams
makes sure they’re ready for whatever we throw at them. Bring your skills to a business
with the drive to match your own. Bring your resilience, and as part of our Manila team
you’ll make the world’s most amazing entertainment and gaming even more memorable.
All underpinned with our commitment to responsibility and ethics. For the good of

Our portfolio of sports betting and gaming companies includes some of the
most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a
huge high street presence with an increasing share of online gaming activity. We take our
commitment to safeguarding our customers extremely seriously. We make sure they know
their limits and we work with them to make sure everyone enjoys our products and services

Ready to bring it on? Bring your spark and ambition to Entain and you can be adventurous
from the start.
Role Purpose:

Working within the CRM team and reporting to the CRM Manager, the CRM Campaign Executive responsibilities include (but are not limited to) the delivery of CRM activity for the Interactive business, including implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets.

Key Responsibilities

  • Delivery of CRM activity for the business – including e-mail, SMS and Mobile push notification marketing and other activity streams as required – according to the CRM contact plan
  • Ensure that all activity delivered is consistent and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
  • Ensure that customer communications are kept up to date and reflective of any changes to our products or for any key seasonal events
  • Proof all campaigns and ensure that quality standards are met
  • Work closely with internal departments to assist in co-ordinating all activity at an Interactive business level and ensuring that all campaigns/materials complement overall business
  • Work to continually improve creative techniques, performance and output/productivity levels
  • Coordinate the completion of the CRM plan by providing regular project and task status updates and report team activities against the plan
  • Ensure that the process is followed at all times, including iterations to the process to drive efficiency and user training
  • Keep abreast of industry best practice and report on/share learning’s with the wider team on a consistent and objective basis
Qualifications and Educational Requirements
  • Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’s Degree, any field.
Specialist Skills and Experience Required
  • Experience in executing marketing plans
  • Demonstrable experience executing email and other CRM campaigns
  • Good knowledge of Email and overall campaign Best Practice
  • Experience of actively using and optimising CRM techniques
  • Strong communication skills (verbal, written and presentational) and the ability to work with a variety of teams within a company
  • Good Microsoft Office (Excel, Word, Outlook etc.) skills
  • Good technical skills in HTML and knowledge of Dreamweaver
  • Experience of working with Content and/or Campaign Management Systems preferred
  • Very organised and with a strong work ethic

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.