Vacancy Type:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.


Objective of the role:  As a Virtual Product Owner you will lead our Virtual product across the business

by producing new content and driving for constant iterative improvements. Your responsibilities will cover

both the strategic and tactical aspects of virtual sports.


Along with the VP of Product, manage the roadmap and direction of Virtual sports at Unikrn with a focus

on creation, innovation and optimizing our product offering.


Working closely with our world class Technology team, you will scope out new features into user stories

and provide written business requirements to different teams from ideation to final delivery. You will need

to work with our collaboration tools (Jira) and provide clear and easily consumable progress reports to stakeholders.


 Execute a strategy and roadmap for our Virtual sports that supports the overall Unikrn      business strategy as well as the overall Entain Group strategy

  Lead ideation and development of our Virtual product, building a unique product offering around esports to help fill programming gaps for our customers

  Help push boundaries by expanding our catalogue of Virtual Live supported games

  Work directly with influencers and agencies to sign talent, record game vision, and manage the data entry process to onboard additional collections and game titles to the virtual catalogue

  Responsible to ensure our collections never become stale, coordinating collection updates around new DLC drops to ensure our content is always fresh, topical and best in class

  Work cross-functionally with internal and external stakeholders to conduct and/or oversee user data, research, and metrics analysis, building KPI’s and measurement against these

  Build and evolve a high performing team that fosters strong relationships with open & honest feedback

  Manage the continual monitoring of industry trends and user feedback to anticipate business needs, while also collecting requirements from stakeholders

  Assist Project delivery teams, provide direction and virtual expertise for the successful delivery of projects where required

  Build best practice processes, integrating with Marketing, Product and CRM



Key Skills Required

  Previous Product Owner, Product Management, Business Analyst or similar experience

  Track record in collaborating with developers and subject matter experts to refine the customer experience

  Knowledge of Agile delivery process

  Previous experience of working in a software development environment

  Analytical approach to problem solving and attention to detail

  Ability to work to deadlines

  Experience managing a team, leading and coordinating projects

  Able to liaise with  distributed teams from different disciplines to deliver product milestones on time

  Passion for esports/betting and gaming

  A relentless, learning mindset. Take ownership of both the wins and the losses, and take action to get more of the former.

  Ability to manage multiple initiatives at once in a fast paced entrepreneurial environment

  The ability to make quick decisions and iterate often.

  Passion for learning and always improving yourself and the team around you

  Ability to work under pressure and remain calm and friendly at all times

  Excellent Communication skills – both verbal and written

  Customer Centric, "can do" attitude - Always curious about their experience.

Exceptional candidates will have the following additional skills:

  Previous Product Owner, Product Management, Business Analyst or similar experience

●  Track record in collaborating with developers and subject matter experts to refine the customer experience

●  Growth experience


Work Environment

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  Maximum effort to drive the business, build the brand and support your colleagues. 

  We’re a champion team, not a team of champions.

  Do the right thing and act in a conscionable manner.

  Enjoy work and have fun.



As part of Unikrn’s culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.


At Unikrn, your qualifications are key. Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.


If you have any questions, please feel free to contact us on


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.