Vacancy Type:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.


Objective of the role:  

As the Head of Gamification & New Customer Experiences you will lead our gamification strategy across our suite of products by creating new experiences to encourage user engagement. You will layer gamification elements in existing experiences to achieve a deeper level of customer engagement across spectator, RNG and skill wagering products.

Along with the VP of Product, manage the roadmap and direction of gamification at Unikrn with a focus on creation, innovation and optimizing our product offering.


Working closely with our world class Technology team, you will scope out new minigames and features into user Stories and provide written business requirements to different teams from ideation to final delivery. You will need to work with our collaboration tools (Jira) and provide clear and easily consumable progress reports to stakeholders.

Role Responsibilities 


  • Create the gamification vision and strategic initiatives driving positive commercial outcomes for our product suite

  • Lead ideation of our gamification suite with product, design, engineering, marketing and content to develop a framework for Gamification experience development

  • Develop mini game experiences which reward player engagement and help drive our vision for wagering as a form of interactive entertainment

  • Design gamification strategies that lead to desired behaviors and achieve monetization

  • Drive innovation by using our leaderboards, quests, achievements, social, battlepass and subscription features to create best in class retention and customer experiences

  • Monitor industry trends and interactive engagement products in market to further our gamification and new experience roadmaps

  • Work cross-functionally with internal and external stakeholders to conduct and/or oversee research, metrics analysis, building KPI’s and measurement against these

Key Skills Required

  • Experience with Game design or previous Product Management, Business Analyst or similar

  • You have a great passion for games, have the desire to understand the market and you know what makes an authentic, sticky experience

  • Ability to independently lead conversations with senior leaders.

  • Track record in proposing and developing complex businesses cases

  • Track record in collaborating with developers and subject matter experts to refine the customer experience

  • Previous experience of working in a software development environment

  • Analytical approach to problem solving and attention to detail

  • Experience managing a team, leading and coordinating projects

  • Able to liaise with  distributed teams from different disciplines to deliver product milestones on time

  • A relentless learning mindset. Take ownership of both the wins and the losses, and take action to get more of the former.

  • Ability to manage multiple initiatives at once in a fast paced entrepreneurial environment

  • The ability to make quick decisions and iterate often.

  • Passion for learning and always improving yourself and the team around you

  • Ability to work under pressure and remain calm and friendly at all times

  • Excellent Communication skills – both verbal and written

  • Customer Centric, "can do" attitude - Always curious about their experience.

Exceptional candidates will have the following additional skills

  • Previous Gamification manager, Game designer, experience working in a Game Studio

  • Growth hacking, pragmatic marketing, product management certification or education preferred.

  • Track record in innovation and creation of sticky experiences

  • Bachelor's Degree in Computer Science, Engineering, Business, Design, or related field. 

  • Professional experience in industries such as software engineering, design, data analysis.

Work Environment

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  Maximum effort to drive the business, build the brand and support your colleagues. 

  We’re a champion team, not a team of champions.

  Do the right thing and act in a conscionable manner.

  Enjoy work and have fun.



As part of Unikrn’s culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.


At Unikrn, your qualifications are key. Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.


If you have any questions, please feel free to contact us on


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.