Gibraltar, Tel-Aviv
Vacancy Type:
19 (PartyCasino)
About The Role

The role in a nutshell:
In this role, you will be responsible for planning, coordinating, executing, analysing and optimising customer journeys for our Sports, Casino and Poker verticals in our Party brands. You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction, and increase overall player lifetime value via exciting and highly creative promotions and campaigns.


What you’ll be doing:

  • Work closely with CRM managers of Casino, Poker and Sports verticals to ensure strategy alignment and maximum exposure of each campaign is leveraged
  • Responsible for planning, coordinating, and setting up promotions in our internal tools, for all our automated user journeys. Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement.
  • Monitor customer experience across all channels and identify opportunities, trends, etc. in order to manage key improvements aimed at increasing the lifetime value of our players
  • Produce full campaign analysis for each product and promotion, enabling the business to understand the effectiveness of the activity, including impact on KPIs e.g. reduce churn, increase cross sell rates, improve customer satisfaction etc.
  • Initiate and implement weekly/monthly/yearly marketing plans with a view to optimising commercial return and player engagement on all communications


What we need from you:

At least 1-year experience in a CRM role

Must be fluent both written and spoken English.

Knowledge in automated campaigns and flows.

Strong analytical skills and process orientation.

Experience working with content and/or campaign management systems such as; Optimove, ExactTarget, Salesforce or similar CRM tools.

Experience within the online gaming industry.


About Entain

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.