Gibraltar, Tel-Aviv
Vacancy Type:
Permanent
Brand:
19 (PartyCasino)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

 

As CRM Executive you will be responsible for planning, coordinating, analysing and optimising all CRM & promotional activities for the Poker vertical for our Party brands. Your aim is to increase customer satisfaction and engagement via exciting and highly creative promotions and campaigns.

 

You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.

 

To achieve your targets, you will need to completely understand the various CRM promotions and tool mechanics & establish a firm grasp of them. You will need to work with multiple teams and across all departments and locations. By ensuring that marketing activities are executed effectively and efficiently, you’ll play a critical role in ensuring we maintain our industry leadership.

 
What you'll be doing:
  • Delivery of all CRM activity for the business unit including Conversion, Retention, Reactivation and Cross Sell
  •  Initiate and implement weekly/monthly/yearly marketing plans with a view to optimising commercial return and player engagement on all communications
  • Work closely with the commercial and marketing teams to work on tactical plans in order to convert, reactive and retain customers
  •  Work closely with CRM managers of Sports and Casino verticals to ensure strategy alignment and maximum exposure of each campaign is leveraged
  • End to end promotional builds inc. briefing, segmentation, analysis and production
  • Ensure the business unit has the optimal promotions plan to ensure bonus spend is in line with budget while maximizing ROI
  • Defining promotion specifics including promo mechanics, prize structures, bonus & wagering configurations, segmentation, communication plans and terms & condition
  • Co-ordination of all player communications including emails, direct mailers, client messages and SMS, ensuring relevant and accurate information is displayed
  • Co-ordination of mailing and contact lists, checking the accuracy of the data and the segmentation of lists
  • Improve and develop new communication channels with players, including retargeting, Paid Social, etc. 
  • Monitor customer experience across all channels and identify opportunities, trends, etc. in order to manage key improvements aimed at increasing the lifetime value of our players
  • Produce full campaign analysis for each product and promotion, enabling the business to understand the effectiveness of the activity
  • Contribute towards improving our various promotional tools, reporting tools, CRM & bonusing systems, segmentation systems, email templates, etc.
  • Co-ordination and communication of all activity with internal departments
  • Initiate and implement best-in-class CRM strategies using competitor analysis
What we need from you: 
  • Minimum 1 year experience within a marketing, VIP Management or CRM environment
  • Must be fluent both written and spoken English.
  • Good knowledge of Email marketing tools and overall campaign Best Practice
  • Experience of working with Content and/or Campaign Management Systems
  • Experience with campaign Journeys and programs
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About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.