Rome
Vacancy Type:
Permanent
Brand:
08 (Eurobet)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 

ATTIVITA’

  • Individua le esigenze degli utenti necessarie a definire il requisito UX attraverso l’analisi dei KPI e all’osservazione del comportamento dell’utente sui canali digitali, coadiuvando la progettazione;
  • Si occupa della creazione di specifiche e business requirement, relativi alla logica di funzionamento e alla user experience confrontandosi con i team di prodotto;
  • Monitora i KPI per l’incremento delle performance dei prodotti digitali e dunque le sue conversioni;
  • Lavora nei team Scrum Agile insieme al team IT fornendo i razionali e le indicazioni necessarie allo sviluppo e l’aderenza ai needs di prodotto e, quando necessario, è in grado di proporre soluzioni alternative.;
  • Osserva il mercato con benchmark e analisi dei competitor ed è attento ai trend di innovazione tecnologica e di prodotto;
  • Monitora la performance di prodotto pre e post produzione producendo analisi dati e raffronto con i KPI.

CARATTERISTICHE

  • Laurea in marketing o affini;
  • 3 anni di esperienza maturata in contesti specializzati nell’analisi dei dati di comportamento degli utenti sulle piattaforme digitali, con l’obbiettivo di definire e ottimizzare la corretta UX;
  • Conoscenza approfondita e ottima padronanza dell’utilizzo di Adobe analitycs and Target tool. La conoscenza della piattaforma Adobe Experience Cloud è un plus;
  • Ottima conoscenza dell’inglese sia scritto che parlato.

ELEMENTI PREFERENZIALI

  • Ha ottime doti comunicative e di presentazione scritta e orale;
  • E’ appassionato di sport;
  • Ha esperienza di lavoro in team Agile.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.