Leading the acquisition intelligence and analytics function across our global brands this role involves interfacing with all global performance and brand media teams to provide key insights in campaign performance, maximising returns and marketing lead strategic growth opportunities for our brands across the globe.
The role involves leading a team of analyst, as well as being hands on yourself with the sole purpose of helping entain grow through the strategic use of it’s marketing spend. You will be using insights to drive continual betterment as well change within the business.
The role involves working with other peers within the marketing analytics function specially our retention and MMM teams to provide a wholistic view to stakeholders.
You will also be heavily involved in operational running and development of our proprietary marketing data stack. Data is at the heart of this role and you will play a key part ensuring we stay ahead of the curve.
What will the role involve?
- Providing ongoing campaign level optimisation opportunities and general marketing reporting
- Help brand and acquisition marketing teams shape their decision making using data as the starting and finishing point
- Proactively seek to drive continual betterment of marketing returns across the globe for both our acquisition and brand media spends
- Support in evaluation of key strategic initiatives such as sponsorships
- Own and develop key strategic data sources such as Last Touch and DDA and their ongoing adoption and subsequent usage
- Provide recommendations around brand media investment in ATL channels using tools like spot uplift analysis and regional testing frameworks
- Develop and enhance our in-house tools which are built within the team (such as spot uplift, regional testing frameworks and attribution models)
- Be the lead marketing insights function for all relevant teams across the globe
- Provide monthly performance recommendations and directional steer to SLT
- Be the voice of data driven decision making in marketing
Who are we looking for?
- Practical and hands on individual. Someone who is happy engaging with senior stakeholders but doesn’t mind jumping in and coding when required.
- Previous experience leading marketing analytics teams for well-known brands. Experience with brands who spend in excess of £100million is preferential.
- Experience measuring brand and ATL communications. Familiar with ad-stock, spot uplift, geo-spatial, pre and post analysis techniques and how to apply these to large media campaigns.
- Demonstrate knowledge of marketing platforms, tracking best practice and general digital analytics knowledge
- SQL expert, phyton and JS useful but not essential.
- Experience with BigQuery and the suite of solutions within GCP.
- Knowledge of web analytics data specifically GA and the raw data that underpins it.
- Using data to make recommendations around budgetary decisions.
- Agency experience is preferable but not essential.
- Understanding of attribution models and how they can be used in a media buying context.
- Knowledge of reporting platforms such as DCM and Appsflyer.
- Strong presentation skills; able to simplify and articulate complex domain areas to senior stakeholders
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