United States
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral as well as our highly successful JV with MGM - BetMGM
 

Our esports brand Unikrn are building out our Customer Care team and we are looking to add a new Leading position. 

The role is ideally based in the US however we are open to considering other locations as long as working within US timezones.

It’s an extremely exciting time to join the Unikrn business as it scales and builds it’s foundations to ultimately become the leading interactive entertainment business in the esports arena.

We are ideally looking for someone who has a background and understanding in the betting industry. 

 
 

Your Mission

  • Developing, implementing and managing Unikrn’s digital and social media strategies in line with the global brand positioning and business goals.

  • Position, update, manage and monitor the Unikrn social channels, communities and regional strategies.

  • Lead the brand’s content strategies by partnering with the brand management team to develop content best practices and convert these into impactful audience-first, channel-sensitive, socially-native campaigns.

  • Evaluate and reimagine the brand’s editorial approach and go-to-market strategy.

  • Partner with the customer service and the communications teams to develop best practices, proactive and reactive processes / action plans to support customer inquiries and outreach.

  • Oversee local implementation of cohesive channel admin, social listening, monitoring, measurement of ROI in line with brand goals.

  • Creating playbooks and toolkits for the business to support all of the above initiatives.

  • Building and managing a team of social experts and the supporting agencies. 

 

 

 

Your Profile

  • We are looking for someone who has a passion for creating differentiated engagements and excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Executive presence and experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations, and comfortable with press and industry communication.

  • Possesses a balance of conviction to drive change with breakthrough collaboration and influencer management capabilities

  • Experience and connection to the gaming / esports / youth culture industries, working with numerous stakeholders from publishers, properties and/or talent management.

  • Exceptional people leadership skills and experience, overseeing a cross-functional team, with a consistent history of cultivating and developing high performing teams.

  • Strong leadership skills - strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset to all experiential plans and activations.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

  • Travel recommended (~10%) to support the business and local / regional activations.

Work Environment 

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  • Maximum effort to drive the business, build the brand and support your colleagues.  

  • We’re a champion team, not a team of champions.

  • Do the right thing and act in a conscionable manner. 

  • Enjoy work and have fun.


As part of Unikrn’s culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.


At Unikrn, your qualifications are key. Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.


If you have any questions, please feel free to contact us via jobs@unikrn.com


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.