London, St Pauls, United Kingdom
Vacancy Type:
23 (Entain)
About The Role
We’re Entain! Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We have an opportunity for an Analytics Controller to join our analytics team that provide vital insight and strategic direction as to how our business allocates and spends its significant marketing investments globally.

You will be responsible for the implementation and continual development of our analytics and tracking solutions. Working with technology, development and AdTech teams, you will represent the business, its commercial requirements for analytics, and drive forward change.

If you are a personable expert who can work comfortably with technology BI and Marketing teams, understanding marketing activities plus the data and decisions behind them - we would love to hear from you!

What will the role involve?

  • Design, build and own key tracking for our global brands
  • Own web analytics implementation designs and direction for the business
  • Responsible for App tracking through our partners like Appsflyer
  • Own global taxonomy and work with marketing teams and marketing operational analysts to maintain taxonomy adherence
  • Joint ownership of the ingestion of marketing data from third parties and Fivetran.
  • Assist in training and use of GA front end for business users
  • Overall quality, usability and fitness for purpose of core data sets from GA, CM, Appsflyer and the main marketing platforms
  • Work directly with operational marketing and promotions teams to promote data driven decision making across our brands
  • Work along side marketing teams identify conversion opportunities and ensure performance is optimal.

What are we looking for?

  • Strong SQL skills
  • Expert in the web analytics field, with great technical knowledge of how web data is created and managed.
  • Expert in GTM, GA UA and 4 plus the wider Google data stack like Campaign Manager.
  • Extensive experience working with GCP and Big Query.
  • Building data stories through analysis and dashboarding that can assist the business making decisions
  • Demonstratable examples of being able to build data sets, ingest data, check quality etc using GCP.
  • Experience in testing methodologies and designing valid tests
  • Experience in a customer lifetime value driven business is beneficial
  • Comfortable cleaning and preparing data from large data sets

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.