United States
Vacancy Type:
Permanent
Brand:
31 (Unikrn)
About The Role

About Us

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

About the Role

Entain is looking for a Head of Media to join the Unikrn team to transform the global marketing strategic goals into paid media campaigns. You will partner with the brand team, digital / social team, partnership and sponsorship teams to build a global paid media practice that delivers growth, awareness and acquisition.  The role is a key contact point for the global consumer marketing team, the regional marketing leads and the digital/social media lead in the planning, development and execution of the brand’s paid media approach and strategies. The position requires effective stakeholder and agency management across the business at all levels to pull through the brand’s marketing positioning. 

In 2021, Entain acquired Unikrn to launch the company’s esports practice. Unikrn is one of the world’s preeminent esports betting platform. Unikrn paved the wave in the sports betting industry by offering esports odds across 35 titles, as well as virtual esports and streamer betting. Unikrn also boasts a skill-based betting platform that allows players to wager on themselves in ranked matches in the world’s most popular gaming titles.

Your Mission

  • Lead and align the vision for Unikrn’s paid media practice with internal stakeholders and external partners. 

  • Act as the senior strategic media advisor within Global Marketing, demonstrating expertise in the application of full funnel paid media strategy and best practices in support of business goals. 

  • Lead and develop the global media team ensuring professional development and productive collaboration amongst the team and its constituents.

  • Represent the media practice in annual business planning, translating short and long-term company-wide goals into successful global media strategies, budgets and plans. 

  • Create strategic planning processes with Unikrn’s regional marketing teams that deliver maximum efficiency against business objectives and priorities.  

  • Evolve and manage agency and partner relationships within the media community and key MarTech partners. 

  • Instill performance measurement tools and a global practice for operating and optimizing media spends.

  • Align paid media outcomes to earned and owned media outcomes at the global and/or regional level.

  • Assure quality control and a performance mindset across a high-performing team. 

  • Create playbooks and toolkits for the business to support all of the above initiatives.

  • Build out the regional media practice while maintaining a focus on people management and Unikrn’s brand culture.


Your Profile

  • We are looking for someone who has a passion for creating differentiated engagements and excited by the opportunity to redefine what marketing looks like for our industry and beyond.

  • Executive presence and experience in delivering recommendations to senior level executives; effective communicator at all levels of organizations, and comfortable with press and industry communication.

  • Possesses a balance of conviction to drive change with breakthrough collaboration. 

  • Experience and connection to the gaming / esports / youth culture industries.

  • Exceptional people leadership skills and experience, overseeing a cross-functional team, with a consistent history of cultivating and developing high performing teams.

  • Strong leadership skills - strong communication, problem solving, organizational and delegation skills are a must.

  • Collaboration with colleagues across all lines of business to identify and develop unique strategic programs to deliver against business objectives.

  • All around strategic thinker who is well-versed in culture, analytics, consumer insights and employs a customer first mindset.

  • Strong organizational and project management skills to manage multiple programs concurrently.

  • High energy, self-starter, team-oriented, innovative, and entrepreneurial spirit

  • Travel recommended (~10%) to support the business and local / regional activations.

Work Environment 

Unikrn believes that by behaving in line with the company’s values, Unikrn will best serve the internal and external customers, as well as each other. Unikrn values are:


  • Maximum effort to drive the business, build the brand and support your colleagues.  

  • We’re a champion team, not a team of champions.

  • Do the right thing and act in a conscionable manner. 

  • Enjoy work and have fun.


As part of Unikrn’s culture, we believe that ‘how’ you achieve results is just as important as ‘what’ is achieved. The process is just as important as the outcome.


At Unikrn, your qualifications are key. Our company, brand and values do not differentiation between an individual's age, gender, race, color, religion, national origin or ancestry, sexual orientation, gender identity, physical or mental disability, genetic information, ethnicity, citizenship, or any other characteristic.


If you have any questions, please feel free to contact us on jobs@unikrn.com 



About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.