Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
The ‘CRM Manager: Portugal’ will be responsible for a communications plan reflective of the local culture and sports/gaming interests. They will ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement and grow revenues. You will define the communications for all stages of the customer journey: early stage onboarding, customer upsell/cross-sell and lapsed customer win-back.
You will align fully with the Portuguese ‘Country Manager’ and with colleagues to review segmentation and event-based promotional mechanics that have proved successful in other regions and adapt where relevant aligned to local interests and behaviours. You will also make use of (and provide input on) the product roadmap to reach new and existing audiences.
