Competitive, annual bonus, benefits and relocation package
Vacancy Type:
16 (Ladbrokes)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Reporting to the Sportsbook Proposition Manager - Ladbrokes, you will be part of the team responsible for delivering a compelling sportsbook proposition that is aligned to brand strategy, driving customer activity and revenue.
Key Responsibilities:

As a Sportsbook Proposition Executive - Ladbrokes you will be responsible for supporting the Sportsbook Proposition Manager in delivering all aspects of the customer proposition for your brand.

Core Responsibilities:

  • You will be a pivotal participant in activities to research, ideate and define new sportsbook propositions that are aligned to your brand strategy.
  • Maintain a sports calendar/sportsbook proposition overlay that runs at least 6 weeks in advance, distributing this proposition schedule for use by all Brand & Player marketing teams.
  • You will assist the Sportsbook Proposition Manager is the process of creating detailed planning of major marketing campaigns.
  • For all new sportsbook propositions, you will assist in the creation of the appropriate internal educational material, helping all internal teams ensure they are fully versed in the customer facing details of your proposition.
  • Assist the Sportsbook Propositions Manager in ensuring that all new Sportsbook propositions have the appropriate customer terms and remain fully compliant with all regulatory standards.
  • You will act as the first line of contact for all queries about the sportsbook propositions, ensuring all internal teams understand the intended customer experience.
  • Work with CX teams to identify areas of the proposition customer journey that can be improved.
  • Work with your peers in the Gaming Proposition and Operational Teams to drive Sports>Gaming cross-sell performance within your brand.
  • Liase with the Sports Trading Team to ensure betting opportunities are being produced in alignment with your brand strategy.
  • Participate in Sportsbook Product ‘Feature’ and ‘Promotional Mechanic’ ideation and review sessions.
  • Where applicable, assist the Sportsbook Proposition Manager in defining specific product development requirements and support/facilitate new product trials and experiments.
  • Support the Sportsbook Proposition Manager and Brand/Player Marketing Teams in preparing ‘go to market’ plans for new features and products.
  • Maintain a detailed GAP analysis of all competitor propositions in the marketplace, these documents will act as a repository of information for reference ongoing across the business.
  • Assist the Sportsbook Proposition Manager in performing cost/ROI analysis of competitor propositions using a scoring indices against our own propositions and alignment to your brand strategic goals.
Specialist skills and experience:


  • Analytically minded, you will be an established user of Microsoft excel and other Office tools.
  • You will previously have worked in a data rich environment and possess the basic skills needed to be read and interpret performance.
  • Strong personal organizational skills, you will have previously worked and delivered solutions to fixed deadlines.
  • Well-rounded communication skills that enable you to communicate effectively across the organization.
  • Previous experience at having worked in the ideation/scoping of customer propositions.


  • Previous experience of having worked within sports betting and/or gaming proposition and promotional roles.
  • Previous experience of working within Brand/Player marketing sports betting and/or gaming roles.
A natural enthusiasm for sports, betting and gaming in general.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.