Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
Our aim is to better understand the climate we’re operating in, how our brands are performing in a competitive context, and give guidance on customer needs, motivations, preferences and intentions.

Entain invests heavily in its brands with a very significant marketing spend, and research is a critical pillar in managing that investment, alongside supporting the end-to-end customer experience across multiple products.

To that end, we have a global research team which is part centralised and part localised.

Our UK & Ireland Local Market team is responsible for embedding the research insight from the central hubs within the brand teams and for running any bespoke research relevant to those particular brands (e.g. brand positioning, advertising development, proposition development, customer segmentation, product ideation, new customer research, deep dives into key audiences or key issues raised by the CX team).

You will report to the UK & Ireland local market customer research manager in executing ad hoc research studies, interpreting marking sizing and brand tracking results as well as supporting stakeholders such as Brand marketing, Performance marketing, Media, Proposition, Corporate and Responsible Gaming teams.

Research solutions range from quantitative to qualitative studies or even desk research. Surveys are run in-house directly with our customers, through customer communities or external panels and research agencies. You will work on projects that support business and brand strategy executing across many phases of the research process

We are looking for a candidate who enjoys analysing research results, who communicates data and insights in a clear, concise, and unambiguous manner and has a deep understanding of when to apply the appropriate type of qualitative and quantitative methodologies. The ideal candidate will establish relationships with business partners across verticals and earn stakeholders’ trust by consistently delivering accurate and relevant insights that drive results.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.