Gibraltar, Sofia, Vienna, London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain! Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We are looking for a Senior Digital Acquisition Manager to lead and report on bwin's digital acquisition activities, as well as ensure all digital initiatives support the overall marketing strategy. This includes creating and delivering weekly reports on performance, running monthly performance meetings, and establishing ways of working that will improve return on investment on all campaigns.

This role focuses not just on reporting actual performance but also drafting suggestions for increased effectiveness in terms of resource and budget allocation.

bwin is very sports focused so it would be a huge advantage if you are a football enthusiast and have good knowledge of local leagues. 

What will the role involve?

  • You will be the owner of the strategy of our digital acquisition campaign with a clear focus on paid social media campaigns, programmatic and their KPIs.
  • Run monthly performance reviews with all labels and to identify underperforming channels and campaigns.
  • Work closely with all budget holders to identify areas of improvement in terms of budget allocation.
  • Work with the Managers to define and deliver channel targets, FTD and CLV targets that can be monitored and measured.
  • Support the implementation of better tracking and monitor the performance against agreed KPIs, ensuring that results advise future decision making.
  • You are responsible for the development of your team and ensure that they are working towards our KPIs.
  • Work with the business intelligence teams in crafting and continuously developing a performance reporting suite that will ultimately become real-time.
  • Support the CRM team and their set goals by setting up re-targeting campaigns on social media and programmatic.

What are we looking for?

  • An expert in social and programmatic!
  • 3 years experience in Paid Social across Facebook and Snapchat.
  • Great presentation skills. Experience of demonstrating these skills in a similar role is essential.
  • Able to demonstrate a genuine passion and in-depth knowledge of a variety of sports and gaming products.
  • Experience of working with reporting tools, such as Tableau, Google Analytics, Quickview, DCM floodlight, etc.
  • Fluent English speaker with fluency in one more language - German, French or Dutch
  • Familiar with attribution models across digital marketing.

What can we offer you?

  • Excellent salary plus generous bonus
  • Relocation package – this role can be based in London, Vienna or Sofia
  • Hybrid working – modern offices in each location
  • Flexible benefits package
  • Lunch vouchers and discounts (Vienna only)

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.