We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
Reporting to the Head of Insight we are looking for a hands-on, data savy marketing star who will be responsible for partnering with our insight and marketing teams in order to optimise our digital businesses marketing efforts.
The ideal candidate will have a wealth of experience in either above the line and below the line marketing spend analysis or have previously bought media in a global context. The successful candidate will be able to translate complex insight into actionable marketing outcomes across multiple teams.
What will the role involve?
- Work between analysts and marketing teams. Translating analytical outputs to actionable insight
- Lead programs of data driven continual improvement across all our marketing portfolio
- Document best practice, create playbooks and assist in implementing these across multiple teams.
- Document and bring to life the strategic reasoning for decisions that have been made and be comfortable presenting those to senior stakeholders
- Lead and co-ordinate analytical delivery and marketing implementation.
- Design and run programs of continual development that can be supported by data and analytics
- Develop statstcially robust tests to prove or disprove hypthoeses
- Become embedded in strategic marketing thinking and use this knowledge to extract questions from marketing teams that can be answered, challenged or refeined with analysis.
Who are we looking for?
- Experience in either analytical delivery or practical use of consumer paid media;
- Knowledge and understand of marketing, concepts, terminology and the practical plus commercial impacts of marketing.
- Experience with marketing strategy.
- Degree in marketing, economics, mathematics, computer science, or statistics;
- Experience in A/B testing and Hypothesis testing;
- Ability to transform complex facts and figures into plain English that can be easily understood, coupled with exceptional presentation skills;
- Organised and driven individual who is comfortable working independently;
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