London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The global research function helps us understand the climate we’re operating in, how our brands are performing in a competitive context, and gives guidance on customer needs, motivations, preferences and intentions.

Entain invests heavily in its brands with a very significant marketing spend, and research is a critical pillar in guiding that investment, alongside supporting the end to end customer experience across multiple products.

The global research team has a hub & spoke structure – the central parts based in London operate across our brand portfolio where we need harmonization of measurement and the 3 localised teams work within the various brand P&L owners staying close to the ad hoc research requirement and development of individual brands (based in Gibraltar and Vienna).

What will the role involve?  

This role sits centrally, working both closely with local teams but also reporting insights from global trackers and trend-watching to the centralised group functions (BI, Group Strategy & Innovation, M&A, Responsible Gambling). Joining at a pivotal time as Entain boosts research investment in a new multi-country market sizing and brand health tracker, you’ll play a key role in establishing this study and embedding the communication and insight within the global organization. This insight is to form a fundamental part of Entain’s planning and strategy process as well as providing key metrics from which to measure our performance.

You’ll be responsible for project managing the research process for these complex studies from advising on questionnaire design, and sampling, designing impactful reporting, co-ordinating with other data sets, interpreting insight and storytelling. You’ll need to think about the challenges of multi-market measurement, in terms of research capability in each country, challenges of sample sizes and managing translations.

You’ll lean heavily on our agency partner to support the management of this study and you’ll manage and develop your direct report to support you in the roll-out of these projects. You will also take requests for bespoke analysis where needed from the local market research teams and other stakeholders.

As a centre for excellence, the central market research team is also responsible for following innovative research approaches as they emerge and assessing how they could be employed across markets and research teams, as well as monitoring key consumer trends relevant to our core business and future strategy.

 
Who are we looking for? 
  • 4+ years in quantitative MR
  • Demonstrably skilled in co-ordination and planning
  • Skilled in finding insight and joining story in different datasets not just presenting data
  • Comfortable presenting to stakeholders

    Desired:

  • Ideally research agency trained
  • Experience with dashboard design and reporting
  • Market sizing experience a plus (bonus if knowledge of brand health tracking)
  • MRS qualification or training a plus
  • Line management experience a plus 
#LI-LJ1

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.