Vacancy Type:
23 (Entain)
About The Role

We’re Entain. We are a FTSE50 business and our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We are home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We have a world class MarTech stack and ambitious plans to make it better. We are now looking for an AdTech Data Manager to join our global MarTech team. In the role you will work day-to-day with the team and wider company stakeholders to understand potential tracking issues, accommodate additional tracking requests, and maintain high data quality standards for advertising platforms.

So, what will the role involve?
  • Investigate, diagnose and fix any tracking issues which could impact performance or measurement within a timely manner.
  • Implement processes and documentation which can support greater efficiency when working across different departments.
  • Challenge other parts of the business on release schedules and marketing tagging requests.
  • Develop and own the tracking and tagging documentation for marketing tags across the group.
  • Be the SME on the limitations and best practice for major platform marketing tags, i.e. FB, Twitter, Snap and CM360.
  • Own the marketing tracking for the s2s migration of GTM containers with the Web Tracking team.
  • Review all the marketing containers and make the necessary updates for the GA4 migration which is being built by the Web Tracking team.
  • Maintain an understanding of the data being consumed by our marketing tech stack and platforms and ensure data quality for these platforms is maintained.
  • Lead the development teams on the best practice for using tagging systems such as GTM/Telium to manage marketing tags.
  • QA user journeys and ensure tracking is in place for marketing tags. Debug, fix and document any tracking/tagging issues.
  • Use MMPs such as AppsFlyer or Branch to connect to advertising platforms to measure mobile performance
  • Manage the raising of mobile tracking issues to development and product management teams to resolve app tracking issues for marketing teams
What are we looking for in our AdTech Data Manager?
  • 2-3 years of tag management experience with use of GTM/Telium or any other tagging solution.
  • Familiar with data layers and collecting and maintaining accurate data.
  • Basic understanding of tag management coding i.e. JavaScript, HTML and CSS..
  • Experience of Digital Marketing i.e. social, programmatic, CRM, PPC, Affiliates.
  • Problem-solving, analytical, and troubleshooting skills.
  • Experience with MMPs and app tracking solutions.
  • Demonstrable experience relationship building and communication with high level stakeholders.
  • Strong communication skills
What can we offer you?
  • Culture – We were once a start-up and still have that growth mindset (despite our size). Our industry is renowned for the speed it operates at, and the incredible pace of innovation. Our values include winning together, being bold, exciting customers and driving innovation.
  • Development – Both personal and professional development are important to us. Everyone gets 2 paid days to focus on development, along with subscriptions to learning resources like cross knowledge, LinkedIn learning and our own learning room. Monthly Empower talks from inspirational leaders from outside the industry.
  • Wellbeing – Our employee assistance program offers free advice on everything from work advice, relationship advice, legal information, and financial advice. Everyone gets a free subscription to the unmind (mental wellbeing) app. Counselling session are available through EAP. We have a monthly schedule of wellbeing sessions and talks with each office having wellbeing champions and coordinators.
  • Flexible benefits package - Annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership and cycle to work scheme, with the ability to flex your benefits package to suit your needs
  • Offices - Newly refurbished offices, with chillout spaces and modern facilities
  • Social - Fantastic programme of free social activities, from our summer parties and Friday night drinks, we've got you covered.
  • Sports - We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.