Vacancy Type:
23 (Entain)
About The Role

Do you have Google Tag Manager experience?

Are you familiar with data layers and collecting/maintaining accurate data?

Do you have digital marketing knowledge?

Our MarTech team have bold plans and are looking to add an Ad-Tech Data Manager to the team. A brilliant role, you’ll get to work with the team and wider company stakeholder to understand potential tracking issues, accommodate tracking requests and maintain high data quality standards for advertising platforms.

You will be confident working closely with stakeholders across the business and be able to handle tracking issues efficiently. This role requires strong leadership and someone who does not shy away on challenging the business on release schedules and marketing tagging requests.

A little bit about us…

We’re Entain! Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We are home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

So, what does the day to day look like?

  • Investigate, diagnose and fix any tracking issues which could impact performance or measurement within a timely manner.
  • Implement processes and documentation which can support greater efficiency when working across different departments.
  • Develop and be responsible for the tracking and tagging documentation for marketing tags across the group.
  • Be the SME on the limitations and best practice for major platform marketing tags, i.e. FB, Twitter, Snap and CM360.
  • Own the marketing tracking for the s2s migration of GTM containers with the Web Tracking team.
  • Review all the marketing containers and make the necessary updates for the GA4 migration which is being built by the Web Tracking team.
  • Maintain an understanding of the data being consumed by our marketing tech stack and platforms and ensure data quality for these platforms is maintained.
  • QA user journeys and ensure tracking is in place for tags. Debug, fix and detail any tracking/tagging issues.
  • Use MMPs such as AppsFlyer or Branch to connect to advertising platforms to measure mobile performance.
  • Handle the raising of mobile tracking issues to development and product management teams to resolve app tracking issues for marketing teams.

What are we looking for in our Ad-Tech Data Manager?

  • Previous tag management experience with use of Google Tag Manager/Telium or any other tagging solution.
  • Familiar with data layers
  • Basic understanding of tag management coding i.e. JavaScript, HTML and CSS..
  • Digital Marketing experience i.e. social, programmatic, CRM, PPC, Affiliates.
  • Problem-solving, analytical, and troubleshooting skills.
  • Experience with MMPs and app tracking solutions.
  • Strong communication skills

What can we offer you?

  • Excellent salary plus a generous bonus! (email Lucy Abbott for more details
  • Hybrid working at our London office
  • Private healthcare
  • Sharesave scheme
  • Pension contribution scheme- company matched up to 6%
  • Wellbeing support including our EAP and a subscription to Unmind (mental health wellbeing app)


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.