Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We are looking for a Marketing Insight Executive to join us and become our Audience Specialist. You will work day-to-day with the MarTech team and wider company stakeholders to understand audience requirements and build audiences in our current stack, or look for alternative solutions and own the process.

We’re looking for someone who can use data and insights to understand the audiences which are needed for our brands and their objectives.  

So, what will the role involve?

  • Receiving and interpreting tickets to build and manage audiences
  • Clarifying requirements and guiding on our system capabilities
  • Preparing customer datasets for use
  • Building off-the-shelf and specific purpose audiences in Adobe CDP
  • Researching, gathering requirements, building business cases & assisting with configuring potential newly deployed technologies to support our current stack
  • Guiding Tag Management team to ensure tracking tags are implemented correctly in sites and apps
  • Working with Data Engineering, Data Science and Business Intelligence teams to ensure customer datasets are healthy, orderly and usable

What are we looking for?

  • Digital Marketing Degree or relevant experience in a digital marketing role
  • Knowledge of digital marketing channels; social, programmatic, CRM.
  • Knowledge of Customer Data Platforms (CDP's) and Data Management Platforms (DMP's).
  • Positive attitude and willingness to learn
  • Excellent communication skills
What can we offer you?
  • Training and development - you will be given all the tools you need to learn, grow and succeed.
  • Progression pathwayas you become more familiar with the marketing tech stack, we can offer a progression path involving ownership of our audience data platforms.
  • Excellent salary plus generous bonus - we also have a share save scheme you can join.
  • Private medical cover
  • Hybrid working - you will be based at our recently refurbished creative hub in Stratford. The office is right next to Westfields and includes chill out spaces, a huge screen to watch all the big sporting events throughout the year as well as a games room!
  • Wellbeing support

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.