Montreal
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The CRM Planning Executive is responsible for successful delivery of quality, effective campaigns/communication to our customers. The role is responsible for the development, successful execution and on-going optimization of the outputs from the team across automated journeys, campaign communications, newsletters and value statements.

Key Responsibilities:
  • Delivery of all CRM activity for the business – including e-mail, SMS marketing, site/mobile messaging, live chat, loyalty programme(s) and other activity streams as required
  •  Work closely with the Brand and Promotional teams on the promotional calendar, ensuring that all campaigns are delivered in line with the plans agreed across the business to ensure meaningful campaign data can be extracted to drive effective decision making going forward
  •  Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
  • Ensure CRM campaigns are compliant with quality assurance ensuring that quality standards are met to deliver excellent customer service
  • Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
  • Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and ROI whilst reducing unsubscribe rates
  • Map, create, test new customer journey for every stage of the customer lifecycle to maximize customer retention and activation, reduce churn, increase bet frequency and customer value
  • Implement testing plans to develop rich and dynamic content, subject lines and promotional offer
  • Monitor customer experience across all channels and make changes where required through support teams and work collaboratively to ensure any sub-optimal items/processes/pages/etc. are improved
  • Work to continually improve creative techniques, performance and output/productivity levels to ensure the quality of the team’s outputs
  • Keep abreast of industry best practice and report on/share learning’s8 with the wider team in a structured, effective, consistent and objective way to improve the capability of the team
  • Liaise with Customer Service with terms of offers and all communications sent to database to develop the team’s understanding which will in turn improve the service provided to our customers and reduce customer complaints and service failures
Skills and Experience:
  • Experience of working in a marketing / CRM team, either agency or client side, ideally in the online betting or gaming industry
  • Good knowledge of Email and overall campaign Best Practice
  • Strong communication skills (verbal, written and presentation) with an inquisitive mindset
  • Experience of actively using and optimizing CRM techniques including segmentation, campaign planning, implementation and evaluation
  • Strong communication skills (verbal, written and presentation) and the ability to work with a variety of teams within a company
  • Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc.)
  • Experience of working with Content and/or Campaign Management Systems preferred
  • Very organized and with a strong work ethic
  • Gaming and/or Sportsbook experience an advantage
  • Optimove knowledge an advantage
 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.