Dependent on experience + very competitive Bonus + Benefits
Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 30 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.


Belgium is an important jurisdiction for the group, with both our Ladbrokes and bwin brands enjoying prominent positions in the market. Ladbrokes is one of the leading retail operators in Belgium, with more than 300 retail outlets, as well as a strong online presence. bwin is one of the most recognisable online brands in the country and currently sponsors Belgium’s top football competition, the Jupiler Pro League.


In the context of an increasingly complex regulatory and policy environment, we are looking for someone to coordinate Entain’s overarching regulatory engagement and public affairs work (for both the Ladbrokes and bwin brands) in Belgium. In due course, the scope of the role is likely to be expanded to cover the wider Benelux region.


This is a new role, based out of our Ladbrokes office in Brussels, working closely with the local team but reporting into the Director of International Regulatory Affairs in London.

Main responsibilities:

  • Coordinating Entain’s regulatory engagement and public affairs efforts in Belgium (for both bwin and Ladbrokes)
  • Representing Entain in public forums, trade associations, stakeholder meetings of a political/regulatory nature
  • Liaising with political stakeholders and regulatory bodies, as well as external advisors, consultants and lawyers
  • Working closely together with our local partners DRGT on matters of mutual interest
  • Supporting and advising commercial, legal, compliance and communications teams to support wider company objectives
  • Coordinating local ESG and CSR initiatives in the region
  • In the longer term this role is likely to be expanded to cover EU/Brussels relations, Netherlands and France as well

Skills and experience


  • Fluency in English, French and ideally Flemish/Dutch
  • 8+ years’ relevant experience (ideally in gaming/gambling, but experience in political consultancy, politics or any other regulated digital sector would be a plus)
  • Strong communicator with excellent interpersonal skills
  • Ability to develop strong working relationships with a wide-ranging group of internal and external stakeholders
  • Agile thinker, capable of finding viable solutions to complex problems
  • A team-player who is comfortable working closely with colleagues (including at senior level) from other teams and across various geographies



  • Good knowledge of the Belgian political landscape
  • Experience in the gambling industry
  • Experience of developing safer gambling and ESG initiatives
About Us:
We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
Diversity and inclusion at Entain
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
Wellbeing at Entain
We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.