We are looking for a Head of Customer Marketing to join our Party Brands, partypoker and Party Casino. This is a fantastic opportunity for an experienced leader to take ownership of our CRM strategy for the Party customer base internationally across Casino, Poker and Sports verticals.
You will be required to effectively manage our stakeholders across the business and bring together marketing, product and brand plans into one seamless customer communication experience that constantly optimises customer value.
Due to the nature of this role, we need someone who has previously worked within the online gaming industry and has expert knowledge of poker and casino. This role can be based in Gibraltar or London.
A little bit about us...
We’re Entain! Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
What will the role involve?
- Develop and deliver CRM strategy - bringing together the brand marketing promotions plan and product into a customer communication strategy that drives maximum return on investment through the optimisation of targeting and messaging
- Drive CRM capability development across the customer lifecycle
- Drive efficiency across the CRM teams by ensuring full automation of customer journeys and engagement programmes
- Collaborate with the BI team to drive the needed and relevant business intelligence to develop and utilise segmentation, ensuring it is at the heart of the CRM strategy
- Minimise churn by driving deeper customer engagement across all products
- Deliver day to day planning and reporting of CRM
- Translate commercial objectives into actionable customer goals and strategies
- Lead and develop a geographically dispersed CRM team
- Align and communicate the CRM strategy with stakeholders
What are we looking for?
- Previous experience in a Head of CRM role
- Online gaming experience - strong knowledge of Poker and Casino is essential
- Sportsbooks product knowledge would also be advantageous
- Proven experience in marketing, BI and product functions
- Experience planning, executing and optimising CRM campaigns
- Experience leading CRM strategy and expert level knowledge of current CRM methodologies
- Strong analytical skills
- Excellent communication skills - confident handling senior stakeholders effectively
What can we offer you?
- Excellent salary plus generous bonus (please email lucy.abbott@entaingroup.com for further information)
- Flexible benefits package - Annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership and cycle to work scheme, with the ability to flex your benefits package to suit your needs
- Offices - Newly refurbished offices, with chillout spaces and modern facilities
- Hybrid Working
- Relocation package available - as this role can be based in either Gibraltar or London, we can offer a relocation package to those (and their families) open to relocating.
- Wellbeing – our employee assistance program offers free advice on everything and everyone gets a free subscription to the unmind (mental wellbeing) app.
