Vacancy Type:
16 (Ladbrokes)
About The Role
Entain is one of the world’s leading betting & gaming companies with a significant presence in the U.K., Europe, LATAM, Australia and the U.S. Brands are at the heart of everything we do across our markets and we spend considerable sums on marketing across the world. This is particularly true in the U.K., which is our single biggest market and where we spend £160m per year – making us one of the top 10 spending businesses across all categories.

The Senior Brand Manager for Ladbrokes and Coral Gaming will work closely with the Head of Brand to ensure strategic alignment and creative excellence in all customer communications.  This role will support all other marketing functions to ensure all creative is delivering against our brand strategy, sets a high creative bar and is executed flawlessly.   The role will support the briefing and delivery of all BAU activity as well as key campaigns.  The role will work closely with channel owners across Performance, CRM, CS, Real time and studio to prioritise workload against business objectives and improve creative impact to increase customer engagement and business results.

Working closely across all a wide variety of business areas, this role will provide a diverse challenge for an ambitious individual with a passion to develop and refine solid marketing strategy and delivery skills.  It will be highly visible, and a great opportunity to broaden both marketing and business awareness and skills. The individual will help to educate and upskill other business areas in marketing process and judgement.

Entain values marketing greatly and sees marketing leaders as potential future general management candidates. As such, for the right individual, there are huge opportunities in terms of career progression.
Key Responsibilities
Strategically align and execute the brand marketing plan with key objectives & propositions.
Brand guardian and responsible for driving brand strategy through 360 marketing campaigns across all brand-customer interactions and touchpoints
Understands how to use brand strategy to work with commercial teams to differentiate from competitors and shape compelling reasons to buy
Management of creatives and media buying across TV, Sponsorships, Partnerships, Radio, OOH and all other ATL media
Delivery of digital marketing campaigns focused on brand positioning, awareness and product showcasing with strong and defined CTAs
Development of close relationships with internal stakeholders/departments enabling the delivery of business objectives through marketing strategy
Building strong alignment with internal and external agencies/ partners, setting direction, performance indicators and KPI measures
Drive monthly, quarterly and annual investment planning to ensure strict budget management and streamlined accounting/payment processes
Implementation of effective and efficient media strategies (overall and at a channel level).
Ensuring alignment with the brand creative guidelines on an ongoing basis
Reporting KPI’s for marketing campaigns, monitoring performance  
Strong written and verbal communication skills – ability to use a range of communication styles and methods to engage audiences of different types and levels
Understanding of marketing objectives and how to translate these into marketing briefs and plan
Experience of working within a large organisation with a matrix of operational teams and delivering business objective
Proven track record of delivering creative marketing solutions
Clear communicator who can translate thoughts into clear and concise feedback judged against briefs
Can demonstrate strong peer to peer influencing and management
Marketing operational experience desirable.
Skills and Characteristics 
Excellent written and verbal communication skills – ability to use a range of communication styles and methods to engage audiences of different types and levels
Good brief writing and creative judgement skills
Exceptional troubleshooting skills and should thrive in high expectation scenario 
Ability to develop innovative solutions to marketing challenges
Data literate with strong analytical skills – Ability to consume, understand and interpret analysis to inform thinking 
Focus on trackability of all marketing activities and the ability to determine the correct measurement metrics
Robust business development skills and the ability to develop strong commercial relationships
Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions
Great attention to detail
Customer focused
Team player 
Agile Thinker, Influential, Drives Results, Self-Aware

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.