Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
Our Esports division Unikrn wants to expand their Design team and is looking for someone to join their office in Sydney.
The UX/UI Designer understands the customer, market and digital landscapes and is well equipped to create engaging, usable and accessible digital experiences and interactions to allow customers to consume Unikrn products.
The UX/UI Designer is involved in all stages of digital product development including research, testing, inception, development, execution, analysis of the design usage and engagement.
As part of the Product Team, this role works to define the product vision and strategy, the product roadmap and its communication to the wider business.
Key Responsibilities/Duties:
UX Research
- Develop a deep understanding of Unikrn target users to produce usable online products.
- Use market and customer research (qualitative & quantitative) to identify improvement opportunities.
- Use customer research artefacts such as Persona, use case scenarios, interactive prototypes, competitive analyses, flows, and conceptual maps, to craft interaction designs that meet the needs of Unikrn customers.
- Conduct frequent validation by running user testing (targeting both external and internal users), evaluating whether a prototype allows a given user to easily achieve their objectives.
- Take part in design sprints to test concepts.
UI Design
- Propose solutions that balance user needs with business goals and technological capabilities, understanding how and why people use our products and the overall Customer Experience.
- Map product requirements to a design and maximise customer engagement and usability across a range of platforms (desktop, mobile and apps iOS and Android – including response design requirements).
- Provide feedback and input on Information Architecture to facilitate the navigation of online products across diverse platforms.
- Design engaging experiences across all platforms.
Skills Required
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Excellent verbal and written communication skills in English
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Ability to work in a multinational environment
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4-5 years of experience with design and prototyping tools such as Figma
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Deep understanding of design principles and best practices
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Ability to efficiently cooperate with other team members and designers
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Experience in creating UX for complex web applications
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General knwoledge and feeling for UX
- Ability to receive and adapt work based on feedback
- Experience with user testing (online and/or in labs)
- Experience in suggesting/implementing A/B test to optimise digital experiences
- Strong communication skills to evangelise the UX design and make a case through prototyping
- Excellent communication and negotiation skills to present design concepts and pitch development that best benefit the customer and business.
Advantage
- A Tertiary qualification in Design, Visual Arts or Technology is advantageous
- Experience working as part of a team with an understanding of Agile methodologies
- Experience with online analytics tools such as Hotjar, Clicktale, Google Analytics and Adobe Analytics to analyse the success of designs
