London, St Pauls, United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
Rose purpose as our Player Behavior Analyst 
  •  Part of the team that provides vital insight on how players use our sites, journeys and conversion flows
  • Provide support to marketing and operational teams in understanding player behavior and commercial impacts
  • Utilize web analytics data to inform top level, inter-brand decision making
  • Seek out optimization opportunities and work with teams to test, validate and implement change.
  • Personable expert who can work comfortably with our BI and Marketing teams, understanding marketing activities plus the data and decisions behind them.
Additional duties
  • Design, build and own key insight generating reports and data sets.
  • Design robust testing frameworks to ensure insight generated hits the bottom line of the business.
  • Building and maintaining cloud based reporting flows, datasets and dashboards.
  • Be a champion for analysis and data driven marketing decisions across the business, utilising key models and analytics tools available.
  • Work directly with operational marketing and promotions teams to promote data driven decision making across our brands.
  • Work along side marketing teams identify conversion opportunities and ensure performance is optimal.
Who are we looking for?
  • Strong SQL skills
  • Expert in the web analytics field, with great technical knowledge of how web data is created and managed.
  • Experience with Google Analytics (front end and nested raw tables), Big Query and the wider GCP platform is essential.
  • Experience in analysing the long term commercial impact of data driven decisions.
  • Look for solutions to problems with data.
  • Ability to quickly grasp new concepts and tools.
  • Commercially minded
  • Thoroughness and attention to detail 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.