London, St Pauls, United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Role Purpose of the Head of Player Behavior Analytics 

  • Hands on leader, overseeing a team who provide vital insight on how players use our sites, journeys, and conversion flows
  • Own a function that provides support to marketing and operational teams in understanding player behavior and the commercial impacts
  • Utilize web analytics data to inform top level, inter-brand decision making
  • Seek out optimization opportunities and work with teams to test, validate and implement change.
  • Push the boundaries of what is possible within the web analytics field
  • Personable expert who can work comfortably with our BI and Marketing teams, understanding marketing activities plus the data and decisions behind them.
What the role will consist of:
  • Design, build and own key insight generating reports and data sets. As well as coordinate, train and give ownership of these processes to your wider team.
  • Own insights generated within the team and help disseminate through other teams.
  • Be a driving force for change using web analytics data.
  • Design robust testing frameworks to ensure insight generated hits the bottom line of the business. Work with teams within the same and complementary departments to ensure there is a joined up approach.
  • Building and maintaining cloud based reporting flows, datasets and dashboards.
  • Be a champion for analysis and data driven marketing decisions across the business, utilising key models and analytics tools available.
Who are we looking for? 
  • Strong SQL skills
  • Expert in the web analytics field, with great technical knowledge of how web data is created and managed.
  • Experience leading a team of analysts in the web analytics field
  • Experience in analysing the long term commercial impact of data driven decisions.
  • Experience in a customer lifetime value driven business
  • Bachelor’s or Master’s degree in quantitative sciences
  • Experience in testing methodologies and designing valid tests
  • Comfortable cleaning and preparing data from large data sets
  • Experience utilizing tools like Tableau and Power BI

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.