Lisbon
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
 
 
The Head of Digital marketing will be responsible for planning, developing, implementing and managing the overall digital marketing strategy for the Entain brands in the latam and Iberian region. Managing a team of 14, this role will work with senior stakeholders and country managers to optimse acquisition across digital channels such as SEO/SEM, Social media and Display.
 
Key Responsibilities
 
• Create and implement the Digital marketing Strategy for the latam and Iberian region
• Develop Digital Marketing campaigns for each domain, including web, SEO/SEM, email, social media, ad words and display advertising
• Ensure a high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules and reporting on performance
• Share your experience and knowledge through coaching and developing your team
• Ensure first class reporting on campaign performance across all digital channels and assess against campaign goals (ROI, CPA and other KPIs)
• Optimize the digital marketing mix across the acquisition funnel to obtain the best CPA’s
• evaluate new technologies and stay up to date with new trends
 
Specialist Skills/Experience
 
• Solid senior Digital Marketing experience 3-5 years, preferably as head of digital or a relevant management position in a related industry
• Broad digital expert with great leadership and relationship management skills
• Experience of managing a team of digital consultants – ideally with a strong SEO focus
• Extensive and up-to-date technical knowledge of the full range of digital marketing services, including SEO, content marketing, on and off page optimisation, link building, social media, email marketing, PPC, & conversion optimization
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, etc…)
• Confident and insightful content marketer who can use social media to engage and promote
• Extensive commercial SEO knowledge operating within a range of verticals
• Native in Spanish or Portuguese. Good verbal and written English are a must.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.