Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
The Head of Digital marketing will be responsible for planning, developing, implementing and managing the
overall digital marketing strategy for the Entain brands in the latam and Iberian region. Managing a team of
14, this role will work with senior stakeholders and country managers to optimse acquisition across digital
channels such as SEO/SEM, Social media and Display.
Key Responsibilities
• Create and implement the Digital marketing Strategy for the latam and Iberian region
• Develop Digital Marketing campaigns for each domain, including web, SEO/SEM, email, social media,
ad words and display advertising
• Ensure a high quality and consistent service delivery across the whole digital marketing team, with a
rigorous approach to managing work schedules and reporting on performance
• Share your experience and knowledge through coaching and developing your team
• Ensure first class reporting on campaign performance across all digital channels and assess against
campaign goals (ROI, CPA and other KPIs)
• Optimize the digital marketing mix across the acquisition funnel to obtain the best CPA’s
• evaluate new technologies and stay up to date with new trends
Specialist Skills/Experience
• Solid senior Digital Marketing experience 3-5 years, preferably as head of digital or a relevant
management position in a related industry
• Broad digital expert with great leadership and relationship management skills
• Experience of managing a team of digital consultants – ideally with a strong SEO focus
• Extensive and up-to-date technical knowledge of the full range of digital marketing services, including
SEO, content marketing, on and off page optimisation, link building, social media, email marketing,
PPC, & conversion optimization
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends,
etc…)
• Confident and insightful content marketer who can use social media to engage and promote
• Extensive commercial SEO knowledge operating within a range of verticals
• Native in Spanish or Portuguese. Good verbal and written English are a must.
