Lisbon
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
 
The ‘CRM Manager: Brazil’ will be responsible for a communications plan reflective of the local culture and sports/gaming interests. They will ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement and grow revenues. You will define the communications for all stages of the customer journey: early stage onboarding, customer upsell/cross-sell and lapsed customer win-back.
 
You will align fully with the Brazilian ‘Country Manager’ and with colleagues to review segmentation and event-based promotional mechanics that have proved successful in other regions and adapt where relevant aligned to local interests and behaviors. You will also make use of (and provide input on) the product roadmap to reach new and existing audiences.
 
Key Responsibilities
 
CRM
● Marketing communications across the entire customer journey (all brands, products + audiences)
● Optimize our automated marketing and comms plans to maximize engagement
● Campaign planner with promotional budget focused on sporting/gaming events to increase LTVs
● Analyze different types of customers, grouping them and segmenting them into different categories, planning promotional and loyalty campaigns for each defined customer segment
● Monitoring competitors, learning from them, and reacting to them ensuring best market practice
● Prepare reports on business and campaigns results that have been carried out and propose corrective measures if necessary
● Collaborate with ‘product managers’ to promote new products/features to relevant audiences General
● Goal setting, performance monitoring and taking corrective action as required
● Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class 
 
General
● Goal setting, performance monitoring and taking corrective action as required
● Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class 
 
Specialist Skills and Experience
 
Essential:
● Native Brazilian Portuguese. Good verbal and written English are a must.
● Deep knowledge of sports, demonstrating genuine passion and enthusiasm
● Experience managing teams (Leadership Skills)
● Proven experience implementing a CRM strategy with automated comms + clear KPIs
● Proficient with CRM tools (ideally Optimove) to segment audiences and measure campaign performance
● Good organizational and time-management skills
● Strong knowledge of UX and funnel optimization (running A/B tests) to derive customer insights
● Strong analytical skills with high proficiency across the Microsoft Office suite
● Problem-solving aptitude
● An exceptional communicator who inspires a team and can engage senior stakeholders
● Attention to detail to ensure we are compliant + abide by all data protection procedures
 
Desired:
● Experience of managing 3rd party suppliers
● Gaming Industry knowledge is a plus
 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.