Lisbon
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted

experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-

known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and

for the good of entertainment.

 

Key responsibilities

 

· Work with the relevant market team to understand the business objectives and advertising strategy

· Liaise with the creative agency, marketing team and with the internal client to develop media strategies and

campaigns

· Work on several projects at the same time, often for several different markets

· Make decisions on the best form of media for specific markets and campaigns

· Undertake research and analyze data using specialist industry resources

· Identify target audiences and analyze their characteristics, behavior and media habits

· Present proposals, including cost schedules

· Recommend the most appropriate types of media to use, as well as the most effective time spans and locations

· Collaborate with other departments and media buyers either in-house or from a specialized agency

· Manage relationships with key stakeholders to build respect and reach the expected results

 

Specialist skills and experience

Essential:

· 3+ years’ experience as a media planner or similar role

· Broad knowledge of media channels, especially within TV Media

· Familiarity with campaign evaluation metrics and media buying

· Excellent communication and teamwork skills

· Working knowledge of analytics tools (e.g. Kantar Media, Media Monitor)

· Ability to work effectively under pressure

· Strong analytical and organizational skills

· Ability to work with IT resources such as databases and spreadsheets, for the collection and management of

information

· Deeply analytical mind with an aptitude for statistics and math

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.