Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted
experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-
known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and
for the good of entertainment.
Key responsibilities
· Work with the relevant market team to understand the business objectives and advertising strategy
· Liaise with the creative agency, marketing team and with the internal client to develop media strategies and
campaigns
· Work on several projects at the same time, often for several different markets
· Make decisions on the best form of media for specific markets and campaigns
· Undertake research and analyze data using specialist industry resources
· Identify target audiences and analyze their characteristics, behavior and media habits
· Present proposals, including cost schedules
· Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
· Collaborate with other departments and media buyers either in-house or from a specialized agency
· Manage relationships with key stakeholders to build respect and reach the expected results
Specialist skills and experience
Essential:
· 3+ years’ experience as a media planner or similar role
· Broad knowledge of media channels, especially within TV Media
· Familiarity with campaign evaluation metrics and media buying
· Excellent communication and teamwork skills
· Working knowledge of analytics tools (e.g. Kantar Media, Media Monitor)
· Ability to work effectively under pressure
· Strong analytical and organizational skills
· Ability to work with IT resources such as databases and spreadsheets, for the collection and management of
information
· Deeply analytical mind with an aptitude for statistics and math
