Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted
experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well-
known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and
for the good of entertainment.
Reporting to the CRM Manager, the ‘CRM Sports Executive: bwin Brazil’ will be responsible for executing a
communications and promotions plan reflective of the local culture and sports/gaming interests. You will contribute to
ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand
strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience
segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize
engagement. You will put in place the communications for all stages of the customer journey: early stage on-boarding,
customer upsell/cross-sell and lapsed customer win-back.
Key responsibilities
- Execute communication strategies aligned with the CRM Marketing plan
- Execute short-term and long-term promotions
- Execute communications to maintain players activity via editorial content
- Create and implement content in web, email, direct messages and social networks
- Work directly with internal parties to implement the marketing plan
- Reports directly to local CRM Manager
Specialist skills and experience
Essential:
● University degree in Business, Marketing, Advertising, Journalism or similar
● Excellent knowledge of sports with a special focus on the Brazilian reality
● Native Brazilian.
● English proficiency at all levels
● Attention to detail to ensure we are compliant + abide by all data protection procedures
● Organization and ability to meet tight deadlines
● Excellent teamworking, analytical and communication skills
