Salary:
Competitive, annual bonus, benefits and relocation package
Gibraltar
Vacancy Type:
Fixed Term Contract
Brand:
23 (Entain)
About The Role
We’re Entain. Our vision is to be the world leader in Sports betting and Sports entertainmentby creating the most exciting and trusted experience for our customers, revolutionising thegambling space as we go. We're home to a global family of more than 25 well-known brands,and with a focus on sustainability and growth, we will transform our sector for our players, forourselves and for the good of entertainment.
 
We are an inquisitive bunch and endorse the culture of Test & Learn across all marketingfunctions. The Optimisation team provides the expertise and the knowhow on how to executefair and measurable tests and co-ordinates to ensure there is no overlap. We drive innovationand development of marketing tools, personalisation and test new concepts that help improvethe customer experience, product and brand KPIs. We work on optimisation of on-sitejourneys and lead tactical changes to deliver added value.
 
As an Optimisation Specialist you will support the Marketing Optimisation manager inideation, execution, measurement and socialisation of tests.
 
What you'll be doing:
 
Ideation and Backlog Prioritisation
 
• Optimisation Specialist drives customer centric approach across the business, understandsproduct and business KPIs, brand strategy and marketing technology.
• Responsible for maintaining the backlog, take part in the prioritisation process, take meetingnotes and actions and follow-up on those.
• Ensure all items considered for prioritisation have been refined and are in the form of businesscases to allow the business to make data led decisions.
• Participate in the planning of marketing activities based on tracking and transactional data,customer feedback, business needs and product development roadmap.
• Work with the research team to deliver key insight requirements & do regular competitoranalysis
• Regularly tests journeys on site and check web analytics data in order to identify customer painpoints and business opportunities. Deliver actionable reports based on the data and outlinetests cases. Recommend changes to stakeholders based on the web analytics data and/orresults of the tests.
• Organise and run ideation sessions with other business units (bottom -> up)
• Works closely with the marketing functions, Sports ops, promotions and proposition team, CRM,brand and performance marketing teams helping to optimise marketing budget for Sportsbrands and deliver the best product
 
Test Delivery & Measurement 
 
• Brief in requirements to our Creative studio/UX/UI teams and manage those to delivery.
• Write briefs for web dev team, explain the requirements for each campaign, sanity check thecampaign and manage release once test is ready. Monitor and evaluate key metrics when testsare ongoing
• Co-ordinate the delivery efforts of campaigns and act as the central point of orchestration andgovernance.
• Facilitate comprehensive UAT and stakeholder signoff of activities before they are put intoproduction.
• Collaborate with BI and other stakeholders to create and optimise the audiences/segments thatwe target (on & off-site)
• Responsible for ensuring that all tests are entered into with a clear hypothesis, target KPIs havebeen identified and benchmarked, appropriate tracking has been deployed on all variantsclearing the way for us to measure test performance with confidence.
• Analyse completed tests using Cubes.Tableau and other tools, prepare reports
• Coordinate tests driving innovation across various marketing channels including CRM, brandand Performance marketing
• Work on optimisation of marketing strategy including brand, CRM and performance marketingchannels, driving personalisation and advanced segmentation, making sure that strategicproposition for each brand is reflected at each touch point.
• Use personalisation and Optimisation tools to support tests and improve customer experience
• Work closely with internal and external providers of MLA to optimise proposition andpersonalisation of Sports product, request development of the tools to meet our marketingrequirement.
 
Conversion Monitoring & Support
 
• Regular monitoring of test activity and updating thedisturbance map to ensure that activitiesdo not overlap.
• Work with our Marketing teams to ensure our journeys are tracked properly end-to-end andthat attributions get assigned to the right channels.
 
Establish Test & Learn Culture
 
• Assist in the creation of insight / test reports and socialising of these with the rest of thebusiness.
• Work closely with all operational teams relaying data and turning those into usable insights.
 
What we need from you:
 
Essential:
 
• Excellent communication, interpersonal skills, time management and organization skills.
• Detail focused but able to see the “big picture” and maintain progress, as well asmultitasking capabilities
• Experience using Jira and/or similar software beneficial
• Good IT skills in browser, including strong experience of Microsoft Office; Word, Exceland PowerPoint
• Ability to come up with ideas/concepts and suggestions/improvements and followthese through to implementation
• Good written and spoken English
• Good knowledge of Sports industry
• Understanding of segmentation in marketing and principles of AB testing
 
Desired:
 
• Interest in Data Analysis beneficial
• Experience within CRM, Performance marketing beneficial
• Promotions/Marketing experience preferred
• Knowledge of Sports industry or passion for it
•Due to the geographical diversity of the stakeholders, occasional travel to Europe, US, Latin America,Australia, India and Philippines may be required.
 
What we can offer you:
 
•   We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
•   Big focus on personal and professional development
•   Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
•   Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
•   Newly refurbished offices, with chillout spaces and modern facilities
•   Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend trips to the major Spanish cities and morning office breakfast, we've got you covered.
•   We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.

What the process looks like:
 
•   Phone screening call with Talent Acquisition Partner
•   45 to 60 min call with Team Manager
•   45 to 60 min call with presentation task for Team Manager and Head of Department
•   Offer and Celebrations!
 
#LI-LA1
 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.