Lisbon
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 
Key responsibilities
• Day-to-day running of all paid channels, including but not limited to Paid Search, Display, Programmatic, Paid Social, and Apps installs campaigns.
• Responsible for providing analysis and optimization of the campaign’s performance in order to reach objectives.
• Track Fraud and Non-Compliance, and execute correction plans.
• Responsible for monitoring ad delivery across different platform and troubleshooting.
• Taking ownership of activity with the end to end responsibility.
• Accountable for brand front lines responsibilities such as ensuring all promotional materials presented to target audience are compliant with country codes, follow brand creative guidelines, ensure campaigns are not visible in unappropriated media inventory.
• Responsible for optimizing performance of media channel portfolio by setting creative, offer and promotion strategies in conjunction with relevant teams.
• Develop local knowledge of competitors and market conditions through regular research.
• Present findings, results, and recommendations on campaigns, target groups, and creative efficiency.
• Track, report, and analyze website analytics.
• Run A/B test on landings and website to improve conversion and welcome journey experience.
• Promptly flag performance drops, identify possible causes and execute correction.
• Accountable for being up to date with new industry trends and possibilities by researching on various data sources as industry’s magazines, researches, online and social media platforms.
 
Specialist skills and experience
Essential:
• Demonstrable experience in Search Engine Marketing, particularly with PPC across Google, Bing and Google Analytics.
• Experience in Paid Social across Facebook.
• Experience in Programmatic Advertising
• Experience in Ad Operations (DCM) to generate tags, implement various tracking paraments and manage creative rotation.
• Comfortable multi-tasking, with a can-do attitude, and an ability to work both independently and collaboratively on team-based projects
• Strong analytical and organizational skills with ability to translate analysis into insights and action plans.
• Thrives in a fast-paced work environment and are comfortable with change and solving problems.
• Excellent attention to detail.
• Native Portuguese speaker from Portugal preferably as you will be focused on the Portuguese market.
• Good verbal and written English is a must
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.


Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.