Lisbon
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of >25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.
 
Reporting to the CRM Manager, the ‘CRM Gaming Executive: Brazil’ will be responsible for executing a communications and promotions plan reflective of the local culture and gaming interests. You will contribute to ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies. The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement. You will put in place the communications for all stages of the customer journey: early stage on-boarding, customer upsell/cross-sell and lapsed customer win-back. 
 
Key responsibilities
• Execute communication strategies aligned with the CRM Marketing plan
• Execute short-term and long-term promotions
• Execute communications to maintain players activity via editorial content
• Create and implement content in web, email, direct messages and social networks
• Work directly with internal parties to implement the marketing plan
• Reports directly to local CRM Manager
 
Specialist skills and experience Essential:
● University degree in Business, Marketing, Advertising, Journalism or similar
● Native Brazilian required
● English proficiency at all levels
● Attention to detail to ensure we are compliant + abide by all data protection procedures
● Organization and ability to meet tight deadlines
● Excellent teamworking, analytical and communication skills Desired:
● A genuine interest in casino, Bingo and poker with a willingness/aptitude to learn more
● Proven experience in executing a CRM plan with automated trigger communications 
 
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.