We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
You will be responsible for delivering KPIs, insights and analysis that drive CRM investment decisions across products within the gaming and betting divisions. It will include players’ segmentation and lifecycle analysis, CRM campaigns analysis, CRM activities optimization, customer behaviour analysis and cross product optimization.
As a CRM Analyst, you will be responsible for analysing all sources of CRM data including customer, transactional, engagement and product data, identifying key trends and turning this into actionable insights.
You will have a ‘naturally inquisitive’ approach in finding data patterns and results that are then presented in a compelling manner with clear commercial benefits that can be realized. You will be a team player and have an ability to work quickly and efficiently, with an excellent eye for detail and accuracy.
You will have a passion for CRM and able to demonstrate customer centric approach to all decision making, enjoy working in a fast paced and ever-changing environment.
Additional personal qualities you will have:
- Ideally a degree in Direct Marketing, Business, Economics or Analytics
- Proven experience in CRM, web or digital role is essential ((minimum 5 years of related experience)
- Commercial experience working on campaign analysis across channels - email/DM/SMS, etc.
- Strong analytical skills in utilizing data in Excel and other tools e.g. Tableau, Business Objectives, QlikView, MicroStrategy, Power BI
- Advanced SQL skills
- Experience in campaigns analytics, A/B testing, KPI tracking
- Advanced level of MS Excel, PowerPoint and Word required
- Experience working in projects with varying degrees of seniority, volumes stakeholders and functions
