London, St Pauls
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 

Are you a proactive, detail-oriented person who is passionate about PPC and looking to work in a cool team?

A great opportunity has arisen at Entain, where bwin is currently looking for a PPC Executive to work on our in-house Paid Search Accounts.

Reporting to the Senior PPC Manager, you will be responsible for managing our PPC campaigns and improving the results across all our regions and brands. The role would be ideal for an individual with a first paid search knowledge and a strong desire to help and support the team and bring new ideas on the table. If you speak French or another European language it would be an added bonus.

 
Accountable for the day-to-day campaign management on SEM platforms, including Google Ads, Microsoft Ads & Apple Search Ads.
Own and manage the paid search ad copy & sitelink creation and sign off process
Own and manage brand bidding across Paid Search by working closely with the wider marketing team whilst ensuring all restrictions are up to date & adhered to and ad copies are tailored and relevant
Continuously recommend and implement new ideas/tactics to improve our paid search campaigns
Be confident in analysing PPC data, identifying issues and planning effective solutions
Analyse ongoing results to identify campaign trends and key insights to hit and exceed our KPIs
Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency
Support the SEM team with regular competitor analysis and audience insights that which will provide benchmarks and ideas to innovate.
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.