London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Are you a proactive, detail-oriented person who is passionate about PPC and looking to work in a cool team?

A great opportunity has arisen at Entain, where bwin is currently looking for a Senior PPC Executive to work on our in-house Paid Search Accounts.

Reporting to the Senior PPC Manager, you will be responsible for managing our PPC campaigns and improving the results across all our regions and brands. The role would be ideal for an individual with a very good paid search knowledge and a strong desire to help and support the team and bring new ideas on the table.

What the role will involve:
  • Accountable for the day-to-day campaign management on SEM platforms, including Google Ads, Microsoft Ads & Apple Search Ads.  
  • Own and manage the paid search ad copy & sitelink creation and sign off process
  • Own and manage brand bidding across Paid Search by working closely with the wider marketing team whilst ensuring all restrictions are up to date & adhered to and ad copies are tailored and relevant
  • Manage online media budgets, including forecasts
  • Continuously recommend and implement new ideas/tactics to improve our paid search campaigns
  • Be confident in analysing PPC data, identifying issues and planning effective solutions
  • Analyse ongoing results to identify campaign trends and key insights to hit and exceed our KPIs
  • Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency
  • Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team to keep improving creative efficiency.
  • Support Senior PPC Manager in raising POs and managing finance related queries on media budget, including forecasts and reconciliation projections
  • Supervise and support team members
Who are we looking for? 
  • A strong focus on PPC (2+ years) and can bring fresh ideas, industry best practices and innovation to elevate bwin’s Paid Search Marketing activity
  • Excellent knowledge, understanding and experience of Performance Marketing channels, specifically Google Ads, Microsoft Ads, Apple Search Ads and UAC
  • Working knowledge of analytics tools (Google Analytics, Tableau, Adobe)
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Hands-on PPC campaign and budget management experience (either agency or client-side)
  • Effective written communication, presentation, analytical, influencing and negotiation skills
  • Excellent numeracy and analytical skills with advanced proficiency in Excel/Data Studio
  • Thrive on ownership and accountability, with a proven track record of acting on your own initiative to deliver change
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.