London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

As a Senior Data Analyst you will be responsible for delivering valuable insight into customers’ behavior at different stages of their activity, making recommendations on CRM strategies for different customer segments, and helping to initiate, implement and optimize CRM initiatives.

A key aspect of the role will be collaboration with CRM teams in designing engaging campaigns that can be measured, conducting the pre and post campaign analysis, provide cost estimations and create measurement plans for A/B tests and marketing experiments.

You will deliver marketing analytics projects in areas such as segmentation, customer lifetime value, channel mix optimization, cross sell/up sell and personalization.

To do this you will use a wide range of customer data including communication, campaign, transactional, engagement and product data. You will be using established analytical, and ideally predictive modelling techniques, to generate data insights and translate these into clear business stories that drive action.

Who are we looking for? 
  • Degree in Mathematics, Statistics, Business, Analytics, or relevant field;
  • Proven experience as Senior Data Analyst (minimum 5 years of related experience)
  • Strong analytical skills in utilizing data in Excel and other tools e.g. Tableau, Business Objectives, QlikView, MicroStrategy, Power BI
  • Advanced SQL skills
  • Experience using business intelligence tools (e.g. Tableau) and cloud frameworks (e.g. GCP)
  • Analytical mind and business acumen
  • Strong math skills (e.g. statistics, algebra)
  • Problem-solving aptitude
  • Excellent communication and presentation skills
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.