Vacancy Type:
06 (Coral)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The perfect candidate will have the opportunity to work with some of the most influential technologists and marketeers in the business. As Copywriter you will be writing and generating ideas across a range of our global brands and have a passionate, proactive approach to producing new and exciting creative.

Key Responsibilities:
  • Copywriting across a full range of digital, social, website and CRM communications
  • Crafting engaging and relevant creative across our suite of sports betting and gaming brands
  • Working in close partnership with designers to bring your copy and concepts to life
  • Taking on and actioning feedback from senior creatives and marketeers in a timely and efficient manner
  • Ensuring all work is completed to the highest standard. Striving for continuous improvement and excellence
  • Following brand guidelines and understanding the different TOV requirements across our suite of brands
  • Sharing knowledge with the wider Creative Department regarding techniques and technology that are relevant to your craft
  • Understanding and investigating new methods to develop highly engaging creative solutions
  • Collaborating on projects with Motion Designers, Designers and key project stakeholders
  • Understanding Social Media trends and platforms
  • Maintaining communication and relationships between Design and other teams within Entain
Additional Information
Skills and Experience:


  • Produce first-class, engaging copy and concepts
  • Experience writing in digital and social channels across multiple ad formats and platforms
  • Sub-editing/proofreading skills with the ability to discuss and take on feedback
  • At home adhering to TOV guidelines and ensuring how we talk is on brand, every time
  • Ability to think visually with a conceptual approach
  • A strategic, insightful approach to copywriting
  • Confidence to present creative concepts to marketing stakeholders
  • Related experience in a copywriting role in an agency or client-side setting
  • An enthusiasm for sharing and discussing ideas
  • Ability to successfully self-manage multiple projects
  • A strong desire to learn through analysis and exploration
  • A portfolio to demonstrate the above
  • Experience working within multiple markets
  • A strong interest in sports and/or gaming (Poker, Bingo, Casino)
  • Experience working on brands in a regulated sector
  • Keen interest in popular culture, advertising trends and techniques
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.