We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
Reporting to the Head of Retention & Brand Analytics we are looking for a skilled analyst who will be responsible for the assessment of the value returned by CRM marketing spend. The ideal candidate will have a wealth of experience in both above the line and below the line CRM analysis including A/B testing. The successful candidate will be providing valuable insight into customers’ behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty. A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.
Key Responsibilities:
● Collaborate with the marketing team in the design of engaging campaigns that can be analyzed and conduct pre campaign analysis;
● Deliver customer insights and make recommendations by performing post campaign analysis;
● Provide timely and accurate monthly reporting of KPI;
● Responsible for hands-on modeling and analysis of marketing campaigns
● Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value;
● Identify, recommend, and implement quality and efficiency improvements to the CRM processes;
● Carry out insight projects and analyses to calculate ROI on CRM Investment;
● Understand performance and explain the story behind the numbers;
● Prepare data sets for the analysis by querying multiple data sources;
● Drive continuous improvement in the tools and techniques used for analysis;
● Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions;
● Identify opportunities to improve business/marketing performance;
● Use abstract thinking and problem-solving skills to identify business opportunities and pinpoint problems;
● Answer business questions using data and analytic techniques, providing fact-based responses;
● Data preparation: define, transform and structure data so that the data is ready for analysis;
● Create new measures and dimensions within the data as needed to solve the problem at hand;
● Find and implement analytical approaches to decision making optimization;
● Demonstrate the value of your analytical outputs in terms of decision-making improvement;
● Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically;
Specialist skills and experience:
Essential:
● Extensive experience in a data analytics role, ideally in CRM analytics;
● Degree in science, economics, mathematics, computer science, or statistics;
● Expert in A/B testing and Hypothesis testing;
● Ability to transform complex facts and figures into plain English that can be easily understood, coupled with exceptional presentation skills;
● Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow;
● Strong Knowledge of SQL;
● Proficiency in Python, R or equivalent;
● Experience in reporting tools (Power BI, Tableau or similar);
● Demonstrate Analytical Leadership skills;
● Excellent understanding of KPIs, business processes and data context;
● Capable of clarifying business hypothesis and apply analytical technique to test them
● Capability to interpret data and drive business conclusions
Desired:
● Online gaming experience;
Competences / behaviors:
● Agile Thinker
● Influential
● Drives Results
● Self-Aware
● Curious
● Logical
● Probabilistic thinker
● Team player
● Confident
